Demo showing how to enrich new user signups from a Hubspot Form.

Flow: Hubspot form → Webhook → Clay enrichment → Slack notifications

1. Go to HubSpot Developer Dashboard
2. Create app → Choose "Legacy" type
3. Go to Webhooks tab
4. Set Target URL to your Val Town endpoint from ./webhook.ts
5. Create subscription:
   • Object: Contact
   • Event: Property Change → email
   • Set to Active

1. Install CLI: npm install -g @hubspot/cli@latest
2. Run: hs account auth
3. Run: hs project create (choose App, Private, Static Auth, Webhooks)
4. Add src/app/webhooks/webhook-hsmeta.json:

{
  "uid": "webhooks",
  "type": "webhooks",
  "config": {
    "settings": {
      "targetUrl": "YOUR_VAL_TOWN_URL",
      "maxConcurrentRequests": 10
    },
    "subscriptions": {
      "crmObjects": [{
        "subscriptionType": "object.propertyChange",
        "objectType": "contact",
        "propertyName": "email",
        "active": true
      }]
    }
  }
}

5. Run: hs project upload

Requires HubSpot Professional plan. Not recommended unless you already have it.

1. Go to Workflows in HubSpot
2. Create new workflow → Contact-based
3. Add trigger (e.g., form submission)
4. Add action → "Send a webhook"
5. Configure webhook URL and data to send

• Free (vs $800/mo workflows)
• 5 min setup (vs 30+ min CLI)
• Still fully supported
• No CLI required

1. Submit form
2. Webhook triggers → Clay enriches → Slack notifies

Form hosting instructions