This guide explains how to set up Clay to enrich new user data and integrate with your Val.town webhook.

1. Log into Clay and create a new table
2. Name it something like "New User Enrichments"

Add these columns to receive data from your Val:

• email (Text)
• profile_image_url (Text)
• signup_timestamp (Text)
• source (Text)

Add enrichment providers to gather data:

• Add "Find Person & Company from Email" enrichment
• Map the email column as input
• This will provide:
  • Full name
  • Company name
  • Job title
  • LinkedIn URL
  • Location

• Add "Enrich Company" column
• Use the company name from email enrichment
• This provides:
  • Industry
  • Company size
  • Website
  • Description

1. In Clay, add an "HTTP API" column at the beginning
2. Configure it as a webhook receiver:
   • Method: POST
   • This will generate a unique webhook URL
   • Copy this URL - you'll need it for your Val

1. Add another "HTTP API" column at the end
2. Configure it to send enriched data back:
   • Method: POST
   • URL: Your Val's Clay webhook endpoint (e.g., https://yourval.val.run/clayEnrichmentWebhook)
   • Body: Include all enriched fields you want to send back

Example body:

{
  "email": "{{email}}",
  "company": "{{company_name}}",
  "title": "{{job_title}}",
  "linkedin": "{{linkedin_url}}",
  "location": "{{location}}",
  "industry": "{{industry}}",
  "company_size": "{{company_size}}"
}

Add these to your Val environment:

• CLAY_WEBHOOK_URL: The webhook URL from Clay's inbound HTTP API column
• CLAY_WEBHOOK_SECRET: (Optional) A secret key for authenticating Clay callbacks
• CLERK_SECRET_KEY: Your Clerk authentication token
• DISCORD_WEBHOOK: Your Discord webhook URL

1. New User Signs Up (Clerk)
         ↓
2. Clerk Webhook → Val.town
         ↓
3. Val sends data to Clay webhook
         ↓
4. Clay enriches the data
         ↓
5. Clay sends enriched data back to Val
         ↓
6. Val formats and sends to Discord

1. Deploy the updated Val code
2. Test with a signup to ensure:
   • Data flows to Clay
   • Enrichments run properly
   • Discord receives formatted messages

1. Rate Limiting: Configure Clay's rate limits if needed
2. Conditional Logic: Add Clay formulas to handle missing data
3. Additional Enrichments: Add more data providers as needed
4. Filtering: Use Clay's filters to skip certain domains