[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8,"_9":10},"actionData","errors","root",{"_180":181,"_182":183},"routes/_app.x.$handle.$name",{"_11":12,"_13":14,"_15":16,"_18":19,"_17":-7,"_136":-5,"_20":137,"_22":138,"_139":140,"_141":142,"_26":143,"_24":144,"_145":-5,"_146":-5,"_147":64,"_148":149,"_150":59,"_151":-5,"_152":-5,"_153":154},"routes/_app.x.$handle.$name.branch.$branch.code.$",{"_11":12,"_13":14,"_15":16,"_17":-7,"_18":19,"_20":21,"_22":23,"_24":25,"_26":27,"_28":-5,"_29":-5,"_30":-5,"_31":-5,"_32":-5},"handle","rneill2000","name","figgy-dashboard","branchName","main","version","path","gifting.ts","project",{"_33":81,"_13":14,"_45":82,"_83":-5,"_84":64,"_85":86,"_87":86,"_88":89,"_90":-5,"_91":92,"_93":70,"_94":59,"_95":-5,"_96":-5,"_97":98,"_99":100,"_101":-5,"_102":-5,"_103":-5,"_104":-5,"_105":106,"_107":106,"_108":109,"_110":109,"_111":109,"_112":106,"_113":106,"_114":115,"_116":117,"_118":119,"_120":64},"tree",[51,52,53],"file",{"_33":34,"_35":36,"_37":38,"_13":19,"_39":40,"_41":42,"_17":43,"_44":-5,"_45":46,"_47":48,"_49":-5,"_18":50},"contents",[],"upstream","pull","ahead","behind","envVars","id","59854339-6594-4c77-bd9a-de8b2ca1acf6","branchId","92ea88bb-fdfc-4980-81b7-39b17c6f8d3c","fileId","197c8b5a-9c13-11f1-8657-1607ee4eb77e","content","/**\n * Gifting / seeding tracker. Records live in blob storage so they survive\n * restarts, and join to live discount-code performance for real ROI.\n */\n\nconst GIFT_BLOB = \"figgy_gifts\";\n\n/** Editable. Units to seed per month, front-loaded because content needs lead time. */\nexport const GIFT_TARGETS: Record = {\n \"08\": { units: 8, note: \"Start now — these post in September.\" },\n \"09\": { units: 14, note: \"The month that matters. This content carries Q4.\" },\n \"10\": { units: 14, note: \"Last useful window for pre-Black Friday content.\" },\n \"11\": { units: 6, note: \"Only fast-turnaround creators.\" },\n \"12\": { units: 3, note: \"Seeding for Q1, not this season.\" },\n \"01\": { units: 6, note: \"Rebuild the pipeline after the peak.\" },\n \"02\": { units: 6, note: \"\" }, \"03\": { units: 6, note: \"\" }, \"04\": { units: 6, note: \"\" },\n \"05\": { units: 6, note: \"\" }, \"06\": { units: 8, note: \"Back-to-school content starts here.\" },\n \"07\": { units: 8, note: \"Back-to-school content starts here.\" },\n};\n\n/** All-in cost of one gifted Figgy: unit cost plus freight on a bulky item. */\nexport const GIFT_COST = 140;\n\nexport interface Gift {\n id: string;\n name: string;\n handle: string;\n code: string;\n colour: string;\n sentAt: string;\n posted: boolean;\n note: string;\n}\n\nexport async function loadGifts(): Promise {\n try {\n const { blob } = await import(\"https://esm.town/v/std/blob\");\n const v = (await blob.getJSON(GIFT_BLOB)) as Gift[];\n return Array.isArray(v) ? v : [];\n } catch {\n return [];\n }\n}\n\nexport async function saveGifts(g: Gift[]) {\n try {\n const { blob } = await import(\"https://esm.town/v/std/blob\");\n await blob.setJSON(GIFT_BLOB, g);\n } catch { /* best effort */ }\n}\n\nexport interface GiftRow extends Gift {\n orders: number;\n revenue: number;\n grossProfit: number;\n roi: number | null;\n daysSince: number;\n verdict: \"too early\" | \"no return\" | \"paid back\" | \"strong\";\n}\n\n/** Joins each gift to its discount code's real performance. */\nexport function buildGiftRows(\n gifts: Gift[],\n campaigns: Array<{ code: string; orders: number; revenue: number }>,\n marginPct = 73,\n): GiftRow[] {\n const now = Date.now();\n const byCode = new Map(campaigns.map((c) => [c.code.toUpperCase(), c]));\n return gifts.map((g) => {\n const c = byCode.get((g.code || \"\").toUpperCase());\n const orders = c?.orders ?? 0;\n const revenue = c?.revenue ?? 0;\n const grossProfit = revenue * (marginPct / 100);\n const daysSince = Math.floor((now - new Date(g.sentAt).getTime()) / 864e5);\n const roi = GIFT_COST > 0 ? ((grossProfit - GIFT_COST) / GIFT_COST) * 100 : null;\n let verdict: GiftRow[\"verdict\"];\n if (orders === 0 && daysSince < 60) verdict = \"too early\";\n else if (orders === 0) verdict = \"no return\";\n else if (grossProfit >= GIFT_COST * 2) verdict = \"strong\";\n else if (grossProfit >= GIFT_COST) verdict = \"paid back\";\n else verdict = \"no return\";\n return { ...g, orders, revenue, grossProfit, roi, daysSince, verdict };\n }).sort((a, b) => b.revenue - a.revenue || a.sentAt.localeCompare(b.sentAt));\n}\n\nconst esc = (s: string) =>\n String(s ?? \"\").replace(/[&<>\"]/g, (c) => ({ \"&\": \"&\", \"<\": \"<\", \">\": \">\", '\"': \""\" }[c]!));\nconst money = (n: number, cur = \"USD\") =>\n new Intl.NumberFormat(\"en-US\", { style: \"currency\", currency: cur, maximumFractionDigits: 0 }).format(n || 0);\n\nexport function giftSection(rows: GiftRow[], currency: string, dashKey: string): string {\n const mm = String(new Date().getMonth() + 1).padStart(2, \"0\");\n const target = GIFT_TARGETS[mm] ?? { units: 6, note: \"\" };\n const monthPrefix = new Date().toISOString().slice(0, 7);\n const sentThisMonth = rows.filter((r) => r.sentAt.startsWith(monthPrefix)).length;\n const behind = target.units - sentThisMonth;\n\n const spend = rows.length * GIFT_COST;\n const profit = rows.reduce((s, r) => s + r.grossProfit, 0);\n const netRoi = spend > 0 ? ((profit - spend) / spend) * 100 : 0;\n const paidBack = rows.filter((r) => r.verdict === \"paid back\" || r.verdict === \"strong\").length;\n const dead = rows.filter((r) => r.verdict === \"no return\").length;\n\n return `

Gifting

\n ${sentThisMonth} / ${target.units}\n gifted this month\n

\n 0 ? \"over\" : \"\"}\">${behind > 0 ? `${behind} behind target` : \"on target\"}\n

\n ${target.note ? `

${esc(target.note)}

` : \"\"}\n\n ${rows.length\n ? `

\n ${rows.length} gifted all time · ${money(spend, currency)} at cost\n ${money(profit, currency)} gross profit returned\n = 0 ? \"up\" : \"down\"}\">${netRoi >= 0 ? \"+\" : \"\"}${netRoi.toFixed(0)}% net ROI\n ${paidBack} paid back · ${dead} did not\n

\n \n ${rows.slice(0, 20).map((r) => `\n \n \n \n \n \n `).join(\"\")}\n

Creator	Code	Orders	Revenue	Verdict
${esc(r.name)}${r.handle ? ` ${esc(r.handle)} ` : \"\"}	${esc(r.code)}	${r.orders}	${money(r.revenue, currency)}	${esc(r.verdict)} ${r.daysSince}d ago

`\n : `

No gifts recorded yet. Add one below — the code is what makes it measurable.

`}\n\n \n

Cost assumed at ${money(GIFT_COST, currency)} per unit — unit cost plus freight. Revenue is whatever the code actually drove, joined live. Break-even is roughly one order.

\n\n`;\n}\n\nexport function retSection(d: any): string {\n const r = d.retention;\n const cur = d.currency;\n return `

Who is buying

\n New ${money(r.newRevenue, cur)} · ${r.newOrders} orders · ${money(r.newAov, cur)} AOV\n Returning ${money(r.repeatRevenue, cur)} · ${r.repeatOrders} orders · ${money(r.repeatAov, cur)} AOV\n

${r.repeatRevShare.toFixed(0)}% of attributed revenue over the last 26 weeks came from people who had bought before.${\n r.repeatAov > r.newAov\n ? ` Returning customers spend ${money(r.repeatAov - r.newAov, cur)} more per order.`\n : r.newAov > r.repeatAov\n ? ` First orders are ${money(r.newAov - r.repeatAov, cur)} larger — second purchases are add-ons, not couches.`\n : \"\"}

\n ${r.unknownOrders > 0 ? `

${r.unknownOrders} order(s) worth ${money(r.unknownRevenue, cur)} had no customer record (guest checkout) and are excluded from the split rather than guessed at.

` : \"\"}\n

Counted across the 26-week window. Anyone whose lifetime order count exceeds what falls inside it is treated as returning.

\n`;\n}","fileType","script",3,"parentId","createdAt",["D",1787174186482],"branchVersion",28,"label",[19],{"_33":34,"_13":19,"_37":38,"_44":-5,"_35":36,"_47":48,"_58":59,"_45":78,"_17":43,"_41":42,"_39":40,"_63":64,"_49":-5,"_65":79,"_18":80},{"_33":68,"_13":69,"_37":70,"_44":-5,"_35":36,"_47":71,"_58":59,"_45":72,"_17":73,"_41":74,"_39":75,"_63":64,"_49":-5,"_65":76,"_18":77},{"_33":54,"_13":55,"_37":56,"_44":-5,"_35":36,"_47":57,"_58":59,"_45":60,"_17":61,"_41":42,"_39":62,"_63":64,"_49":-5,"_65":66,"_18":67},"e8ce7d84-bc79-44c0-a6fd-221570b98e90","styles.ts","ca47d63a-9bf8-11f1-8374-1607ee4eb77e",29,"latest",true,["D",1787174193083],6,"export const CSS = `.gift{background:#fff;border-radius:12px;padding:20px}\n.gift-head{display:flex;justify-content:space-between;align-items:baseline;gap:12px;flex-wrap:wrap}\n.gift-n{font-size:30px;color:#2F5225}\n.gift-lbl{font-size:13px;color:#6b6b6b;margin-left:6px}\n.gift-when{font-size:12px;font-weight:800;letter-spacing:1px;text-transform:uppercase;color:#5B7E54}\n.gift-when.over{color:#C0452B}\n.gift-stats{display:flex;gap:18px;flex-wrap:wrap;font-size:13px;margin:14px 0 6px;padding-top:12px;border-top:1px solid #f0ece7}\n.gift-form{display:flex;gap:8px;flex-wrap:wrap;margin-top:16px;padding-top:14px;border-top:1px solid #f0ece7}\n.gift-form input{flex:1;min-width:130px;padding:10px 12px;border:1px solid #e2dbd2;border-radius:8px;font:inherit;font-size:14px}\n.gift-form button{padding:10px 20px;border:0;border-radius:8px;background:#2F5225;color:#fff;font-weight:700;cursor:pointer}\ntr.v-no-return td{opacity:.62}\ntr.v-strong td{background:#DBECDB}\n.fp-ret{background:#fff;border-radius:12px;padding:20px}\n.ret-bar{display:flex;height:26px;border-radius:999px;overflow:hidden;margin-bottom:12px;background:#f0ece7}\n.ret-new{background:#5B7E54}.ret-rep{background:#2F5225}\n.ret-key{display:flex;gap:18px;flex-wrap:wrap;font-size:13px;margin-bottom:10px}\n.ret-key i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:6px}\n.k-new{background:#5B7E54}.k-rep{background:#2F5225}\n.idea-card{background:#fff;border-radius:12px;padding:16px 18px;margin-bottom:10px;border-left:4px solid #5B7E54}\n.idea-head{display:flex;justify-content:space-between;gap:10px;align-items:baseline;margin-bottom:6px}\n.idea-what{font-size:14px;line-height:1.5;margin:0 0 8px}\n.idea-why{font-size:14px;line-height:1.5;margin:0 0 8px}\n.idea-do{font-size:14px;font-weight:600;color:#2F5225;margin:0 0 6px}\n.ad-alarm{background:#C0452B;color:#fff;border-radius:12px;padding:16px 18px;margin-bottom:12px}\n.ad-issue{display:flex;flex-wrap:wrap;gap:8px;align-items:baseline;margin-top:10px;padding-top:10px;border-top:1px solid rgba(255,255,255,.25);font-size:14px}\n.ad-issue>span:first-child{flex:1;min-width:220px}\n.ad-where{font-size:11px;opacity:.8;text-transform:uppercase;letter-spacing:1px}\n.ad-fixed{color:#fff;font-size:11px;font-weight:800;letter-spacing:1px;text-transform:uppercase;text-decoration:underline}\n*,*::before,*::after{box-sizing:border-box}body{margin:0;background:#FAF2EB;color:#1F2120;font:15px/1.5 -apple-system,BlinkMacSystemFont,\"Segoe UI\",Helvetica,Arial,sans-serif}.wrap{max-width:1120px;margin:0 auto;padding:28px 20px 64px}header{display:flex;flex-wrap:wrap;gap:12px;align-items:baseline;justify-content:space-between;margin-bottom:24px}h1{font-size:24px;margin:0;letter-spacing:-.3px}.stamp{font-size:12px;color:#5B7E54}h2{font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#5B7E54;margin:32px 0 12px;font-weight:800}.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:14px}.card{background:#fff;border-radius:12px;padding:18px 20px}.k{font-size:11px;letter-spacing:1.4px;text-transform:uppercase;color:#6b6b6b;font-weight:700}.v{font-size:30px;line-height:1.1;margin-top:6px;letter-spacing:-.5px}.sub{font-size:12px;margin-top:6px}.up{color:#2F5225}.down{color:#C0452B}.flat{color:#6b6b6b}.alerts{background:#fff;border-left:4px solid #EF7D5B;border-radius:8px;padding:14px 18px;margin-bottom:8px}.alerts ul{margin:8px 0 0;padding-left:18px}.alerts li{margin:4px 0}.clear{background:#DBECDB;border-left:4px solid #2F5225;border-radius:8px;padding:14px 18px;color:#2F5225;font-weight:600}table{width:100%;border-collapse:collapse;background:#fff;border-radius:12px;overflow:hidden}th,td{text-align:left;padding:10px 14px;font-size:14px;border-bottom:1px solid #f0ece7}th{font-size:10px;letter-spacing:1.4px;text-transform:uppercase;color:#6b6b6b}tr:last-child td{border-bottom:none}.pill{display:inline-block;font-size:10px;font-weight:800;letter-spacing:1px;text-transform:uppercase;padding:3px 8px;border-radius:99px}.pill--sale{background:#FCE6DE;color:#C0452B}.pill--ok{background:#DBECDB;color:#2F5225}.pill--bad{background:#FCE6DE;color:#C0452B}.mono{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:12px;word-break:break-all}.strike{text-decoration:line-through;color:#b3aa9d;font-size:13px}.valbox{margin-top:14px;background:#f8f6f3;border-radius:8px;padding:12px 14px}.vallist{margin:6px 0 0;padding-left:2px;list-style:none;font-size:13px;line-height:1.6}.vallist li.error{color:#C0452B}.vallist li.warn{color:#8a6414}.draftbox{background:#fff;border-radius:12px;padding:18px 20px;margin-top:14px;border-left:4px solid #2F5225}.draft-subject{font-size:17px;font-weight:650;margin-top:4px}.draft-body{white-space:pre-wrap;font:14px/1.6 inherit;background:#f8f6f3;border-radius:8px;padding:14px 16px;margin:6px 0 0;overflow-x:auto}.ask-fab{position:fixed;right:20px;bottom:20px;z-index:50;padding:14px 24px;border:0;border-radius:999px;background:#2F5225;color:#fff;font-weight:800;font-size:14px;letter-spacing:1px;cursor:pointer;box-shadow:0 4px 14px rgba(0,0,0,.18)}.ask-panel{position:fixed;right:20px;bottom:20px;width:min(430px,calc(100vw - 40px));height:min(560px,calc(100vh - 40px));background:#fff;border-radius:14px;box-shadow:0 10px 40px rgba(0,0,0,.22);display:none;flex-direction:column;z-index:60;overflow:hidden}.ask-panel.on{display:flex}.ask-bar{display:flex;justify-content:space-between;align-items:center;padding:14px 16px;background:#2F5225;color:#fff;font-size:15px}.ask-x{background:none;border:0;color:#fff;font-size:22px;line-height:1;cursor:pointer;padding:0 4px}.ask-log{flex:1;overflow-y:auto;padding:14px 16px;font-size:14px;line-height:1.55}.ask-hint{color:#8a8378;font-size:13px;line-height:1.6}.ask-msg{margin-bottom:14px;white-space:pre-wrap;word-break:break-word}.ask-you{background:#DBECDB;color:#1F2120;border-radius:10px;padding:9px 12px;margin-left:auto;max-width:85%;width:fit-content}.ask-ai{color:#1F2120}.ask-wait{color:#8a8378;font-style:italic}.ask-q{margin-top:8px;font-size:11px}.ask-q summary{cursor:pointer;color:#5B7E54;font-weight:600}.ask-q pre{background:#f6f3ef;border-radius:6px;padding:8px;overflow-x:auto;font-size:10px;line-height:1.4;margin:6px 0 0;white-space:pre-wrap}.ask-form{display:flex;gap:8px;padding:12px;border-top:1px solid #f0ece7}.ask-form input{flex:1;padding:11px 13px;border:1px solid #e2dbd2;border-radius:9px;font:inherit}.ask-form button{padding:11px 18px;border:0;border-radius:9px;background:#2F5225;color:#fff;font-size:16px;cursor:pointer}.season-due{font-size:12px;font-weight:800;letter-spacing:1.2px;text-transform:uppercase;color:#5B7E54}.season-due.over{color:#C0452B}.idea-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:10px;margin-top:14px}.idea{display:flex;flex-direction:column;gap:5px;background:#FAF2EB;border-radius:10px;padding:13px 15px;text-decoration:none;color:#1F2120;transition:transform .12s ease}.idea:hover{transform:translateY(-2px)}.idea-label{font-weight:650;font-size:14px}.idea-brief{font-size:12px;color:#6b6b6b;line-height:1.45;flex:1}.idea-go{font-size:11px;font-weight:800;letter-spacing:1.2px;text-transform:uppercase;color:#2F5225}.season-foot{display:flex;gap:14px;align-items:center;flex-wrap:wrap;margin-top:14px;padding-top:12px;border-top:1px solid #f0ece7}.season{background:#fff;border-radius:12px;padding:16px 18px;margin-bottom:14px;border-left:4px solid #2F5225}.season-now>div{display:flex;gap:12px;align-items:baseline;flex-wrap:wrap}.season-label{font-weight:650;font-size:17px}.season-rate{font-weight:800;font-size:12px;letter-spacing:1.4px;text-transform:uppercase;color:#fff;background:#2F5225;padding:4px 10px;border-radius:999px}.season-focus{font-size:14px;line-height:1.5;margin:8px 0 0;color:#1F2120}.season-next{font-size:13px;color:#6b6b6b;margin-top:12px;padding-top:12px;border-top:1px solid #f0ece7}.season-all{margin-top:10px;font-size:13px}.season-all summary{cursor:pointer;color:#5B7E54;font-weight:600}.season-all table{margin-top:10px}tr.season-cur td{background:#DBECDB}.sig{background:#fff;border-radius:12px;padding:16px 18px;margin-bottom:10px;border-left:4px solid #5B7E54}.sig--up{border-left-color:#2F5225}.sig--down{border-left-color:#C0452B}.sig-head{display:flex;justify-content:space-between;align-items:baseline;gap:12px}.sig-label{font-weight:650;font-size:16px}.sig-pct{font-family:var(--font-fam-primary,serif);font-size:26px;line-height:1}.sig-pct.up{color:#2F5225}.sig-pct.down{color:#C0452B}.sig-detail{font-size:13px;color:#6b6b6b;margin-top:4px}.sig-why{font-size:14px;margin-top:8px;line-height:1.5}ul.cad{list-style:none;padding:0;margin:0 0 8px}.cad-item{background:#fff;border-radius:10px;padding:12px 16px;margin-bottom:8px;border-left:4px solid #e2dbd2}.cad--over{border-left-color:#C0452B}.cad--soon{border-left-color:#E0A040}.cad-main{display:flex;justify-content:space-between;gap:12px;align-items:baseline}.cad-label{font-weight:600}.cad-when{font-size:12px;font-weight:700;letter-spacing:.5px;text-transform:uppercase;color:#6b6b6b}.cad--over .cad-when{color:#C0452B}.cad-note{font-size:12px;color:#8a8378;margin:4px 0 8px;line-height:1.45}.cad-every{opacity:.7}.drawer{background:#fff;border-radius:12px;padding:6px 18px 14px;margin:14px 0}.drawer>summary{cursor:pointer;font-weight:650;padding:12px 0;font-size:15px}.todo-bar{background:#2F5225;color:#FAF2EB;border-radius:10px;padding:12px 18px;margin-bottom:18px;font-size:14px}.todo-bar .down{color:#FFC7B4}ol.todo{list-style:none;counter-reset:t;padding:0;margin:0}.todo-item{counter-increment:t;background:#fff;border-radius:12px;padding:16px 18px 14px 46px;margin-bottom:10px;position:relative;border-left:4px solid 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REQUIRED ENVIRONMENT VARIABLES (Val Town → Settings → Environment):\n * SHOPIFY_STORE shenanigan-kids.myshopify.com\n * SHOPIFY_TOKEN Admin API access token (see scopes below)\n * DASH_KEY any long random string — the dashboard refuses to load without it\n *\n * REQUIRED TOKEN SCOPES:\n * read_orders, read_products, read_inventory, read_themes,\n * read_content (a.k.a. read_online_store_pages)\n *\n * ACCESS:\n * https://.web.val.run/?key=YOUR_DASH_KEY\n * Add &refresh=1 to bypass the 5-minute cache.\n *\n * SECURITY NOTE:\n * The Shopify token never reaches the browser. The ?key= check is a shared\n * secret, not real auth — it stops casual discovery, not a determined attacker.\n * Treat the URL like a password and don't post it in a public channel.\n */\n\nconst API_VERSION = \"2025-04\";\nconst CACHE_TTL_MS = 5 * 60 * 1000;\nconst TREND_WEEKS = 26;\nconst MAX_ORDER_PAGES = 8;\n\n// Warm-isolate cache. Resets on cold start; that's fine.\nlet CACHE: { at: number; data: Omit } | null = null;\n\ninterface Dash {\n generatedAt: string;\n shop: string;\n currency: string;\n ops: {\n revenue30: number;\n revenuePrev30: number;\n orders30: number;\n ordersPrev30: number;\n aov30: number;\n discounts30: number;\n discountRate30: number;\n unfulfilled: number;\n cancelledExcluded: number;\n oldestUnfulfilledDays: number | null;\n truncated: boolean;\n };\n trends: Array<{\n label: string; weekStart: string; revenue: number; orders: number;\n discounts: number; discountRate: number; aov: number; partial: boolean;\n }>;\n inventory: Array<{ title: string; qty: number; price: string; onSale: boolean }>;\n ads: Array<{ id: string; label: string; everyDays: number; note: string; url: string; cta: string; due: number; overdue: boolean; neverDone: boolean }>;\n adIssues: Array<{ id: string; text: string; where: string }>;\n research: { ranAt: string | null; ideas: any[]; note: string };\n partners: { ranAt: string | null; partners: any[]; note: string };\n retention: Retention;\n giftRows: ReturnType;\n cadence: Array<{ id: string; label: string; everyDays: number; note: string; daysSince: number | null; due: number; overdue: boolean; neverDone: boolean }>;\n tasks: Array<{\n id: string; action: string; why: string; evidence: string;\n effort: string; impact: \"high\" | \"medium\" | \"low\";\n link?: string; firstSeen: string; ageDays: number; done: boolean;\n }>;\n productHandles: string[];\n pricing: {\n rows: Array<{\n colour: string; fabric: string;\n sizes: Record;\n qty: number; onSale: boolean;\n }>;\n sizes: string[];\n hasCost: boolean;\n avgMargin: number | null;\n weakestMargin: { label: string; margin: number } | null;\n claims: Array<{ where: string; figure: string; verdict: \"ok\" | \"below-floor\" | \"orphan\" }>;\n };\n campaigns: Array<{\n code: string; orders: number; revenue: number; discounts: number;\n aov: number; share: number; firstSeen: string; lastSeen: string;\n }>;\n fullPriceShare: number;\n checks: Array<{\n id: string; severity: \"high\" | \"medium\" | \"low\" | \"ok\";\n title: string; detail: string; claim: string; fact: string;\n }>;\n integrity: {\n liveTheme: string;\n liveThemeId: string;\n liveThemeUpdated: string;\n images: Array<{ url: string; name: string; status: number; ok: boolean }>;\n staleAssetRefs: string[];\n priceStrings: string[];\n catalogFloor: string;\n priceMismatch: boolean;\n policyFlags: string[];\n };\n errors: string[];\n}\n\nasync function gql(query: string, variables: Record = {}) {\n const store = Deno.env.get(\"SHOPIFY_STORE\");\n const token = Deno.env.get(\"SHOPIFY_TOKEN\");\n if (!store || !token) throw new Error(\"SHOPIFY_STORE or SHOPIFY_TOKEN not set\");\n\n const res = await fetch(`https://${store}/admin/api/${API_VERSION}/graphql.json`, {\n method: \"POST\",\n headers: { \"Content-Type\": \"application/json\", \"X-Shopify-Access-Token\": token },\n body: JSON.stringify({ query, variables }),\n });\n\n if (!res.ok) throw new Error(`Shopify HTTP ${res.status} — token may have expired`);\n const json = await res.json();\n if (json.errors) throw new Error(`GraphQL: ${JSON.stringify(json.errors).slice(0, 300)}`);\n return json.data;\n}\n\nconst iso = (d: Date) => d.toISOString().split(\"T\")[0];\n\nasync function fetchOrders(sinceISO: string) {\n const out: any[] = [];\n let cursor: string | null = null;\n let truncated = false;\n\n for (let page = 0; page < MAX_ORDER_PAGES; page++) {\n const data: any = await gql(\n `query O($q: String!, $after: String) {\n orders(first: 250, after: $after, query: $q, sortKey: CREATED_AT) {\n nodes {\n createdAt\n cancelledAt\n displayFinancialStatus\n displayFulfillmentStatus\n discountCodes\n currentTotalPriceSet { shopMoney { amount } }\n currentTotalDiscountsSet { shopMoney { amount } }\n customer { id numberOfOrders }\n }\n pageInfo { hasNextPage endCursor }\n }\n }`,\n { q: `created_at:>=${sinceISO}`, after: cursor },\n );\n out.push(...data.orders.nodes);\n if (!data.orders.pageInfo.hasNextPage) break;\n cursor = data.orders.pageInfo.endCursor;\n if (page === MAX_ORDER_PAGES - 1) truncated = true;\n }\n return { orders: out, truncated };\n}\n\nasync function checkImage(url: string) {\n const name = url.split(\"/\").pop()?.split(\"?\")[0] ?? url;\n try {\n const res = await fetch(url, {\n method: \"GET\",\n headers: {\n \"User-Agent\":\n \"Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0 Safari/537.36\",\n \"Accept\": \"image/avif,image/webp,image/*,*/*;q=0.8\",\n \"Referer\": \"https://figgyplay.com/\",\n \"Range\": \"bytes=0-2047\",\n },\n });\n return { url, name, status: res.status, ok: res.status >= 200 && res.status < 400 };\n } catch {\n return { url, name, status: 0, ok: false };\n }\n}\n\n\n/** Pulls the latest stored briefings from the research val. Fast — it reads blob, not the API. */\nasync function briefings() {\n const base = Deno.env.get(\"RESEARCH_URL\");\n const empty = { ranAt: null, ideas: [], note: \"RESEARCH_URL not set.\" };\n const emptyP = { ranAt: null, partners: [], note: \"RESEARCH_URL not set.\" };\n if (!base) return { research: empty, partners: emptyP };\n const get = async (suffix: string) => {\n try {\n const r = await fetch(base + suffix);\n return r.ok ? await r.json() : null;\n } catch { return null; }\n };\n const [a, b] = await Promise.all([get(\"\"), get(\"&mode=partners\")]);\n return {\n research: a ?? { ranAt: null, ideas: [], note: \"Could not reach the research val.\" },\n partners: b ?? { ranAt: null, partners: [], note: \"Could not reach the research val.\" },\n };\n}\n\nasync function collect(): Promise> {\n const errors: string[] = [];\n const retOrders: Array<{ createdAt: string; total: number; customerId: string | null; lifetimeOrders: number }> = [];\n const now = new Date();\n const d30 = new Date(now.getTime() - 30 * 864e5);\n const d60 = new Date(now.getTime() - 60 * 864e5);\n const dTrend = new Date(now.getTime() - TREND_WEEKS * 7 * 864e5);\n\n const base: any = await gql(`query {\n shop { name currencyCode }\n themes(first: 5, roles: [MAIN]) { nodes { id name updatedAt } }\n }`);\n\n const liveTheme = base.themes.nodes[0] ?? {};\n const liveThemeId: string = (liveTheme.id ?? \"\").split(\"/\").pop() ?? \"\";\n\n let ops: Dash[\"ops\"] = {\n revenue30: 0, revenuePrev30: 0, orders30: 0, ordersPrev30: 0,\n aov30: 0, discounts30: 0, discountRate30: 0,\n unfulfilled: 0, cancelledExcluded: 0, oldestUnfulfilledDays: null, truncated: false,\n };\n\n const codeMap = new Map();\n let fullPriceOrders = 0;\n const weekMap = new Map();\n const mondayOf = (d: Date) => {\n const x = new Date(Date.UTC(d.getUTCFullYear(), d.getUTCMonth(), d.getUTCDate()));\n const dow = (x.getUTCDay() + 6) % 7;\n x.setUTCDate(x.getUTCDate() - dow);\n return x;\n };\n const thisMonday = mondayOf(now).getTime();\n\n try {\n const { orders, truncated } = await fetchOrders(iso(dTrend));\n ops.truncated = truncated;\n let oldestUnfulfilled: Date | null = null;\n\n for (const o of orders) {\n // Cancelled orders (mostly Route protection artifacts cancelled seconds after\n // creation) are not business activity. They inflate order counts, deflate AOV,\n // and masquerade as an unfulfilled backlog.\n if (o.cancelledAt) { ops.cancelledExcluded += 1; continue; }\n const created = new Date(o.createdAt);\n const total = parseFloat(o.currentTotalPriceSet?.shopMoney?.amount ?? \"0\");\n const disc = parseFloat(o.currentTotalDiscountsSet?.shopMoney?.amount ?? \"0\");\n const recent = created >= d30;\n\n if (recent) {\n ops.revenue30 += total;\n ops.discounts30 += disc;\n ops.orders30 += 1;\n } else if (created >= d60) {\n ops.revenuePrev30 += total;\n ops.ordersPrev30 += 1;\n }\n\n retOrders.push({\n createdAt: o.createdAt,\n total,\n customerId: o.customer?.id ?? null,\n lifetimeOrders: Number(o.customer?.numberOfOrders ?? 0),\n });\n\n const codes: string[] = (o.discountCodes ?? []).filter(Boolean);\n if (codes.length) {\n for (const raw of codes) {\n const code = String(raw).toUpperCase();\n const c = codeMap.get(code) ?? { orders: 0, revenue: 0, discounts: 0, first: created, last: created };\n c.orders += 1; c.revenue += total; c.discounts += disc;\n if (created < c.first) c.first = created;\n if (created > c.last) c.last = created;\n codeMap.set(code, c);\n }\n } else if (recent) {\n fullPriceOrders += 1;\n }\n\n const wk = mondayOf(created).toISOString().slice(0, 10);\n const cell = weekMap.get(wk) ?? { revenue: 0, orders: 0, discounts: 0 };\n cell.revenue += total; cell.orders += 1; cell.discounts += disc;\n weekMap.set(wk, cell);\n\n const status = (o.displayFulfillmentStatus ?? \"\").toUpperCase();\n const fin = (o.displayFinancialStatus ?? \"\").toUpperCase();\n // A refunded order is settled, not a backlog item, even if never marked fulfilled.\n if ((status === \"UNFULFILLED\" || status === \"PARTIALLY_FULFILLED\") && fin !== \"REFUNDED\" && fin !== \"VOIDED\") {\n ops.unfulfilled += 1;\n if (!oldestUnfulfilled || created < oldestUnfulfilled) oldestUnfulfilled = created;\n }\n }\n\n ops.aov30 = ops.orders30 ? ops.revenue30 / ops.orders30 : 0;\n const gross = ops.revenue30 + ops.discounts30;\n ops.discountRate30 = gross ? (ops.discounts30 / gross) * 100 : 0;\n ops.oldestUnfulfilledDays = oldestUnfulfilled\n ? Math.floor((now.getTime() - (oldestUnfulfilled as Date).getTime()) / 864e5)\n : null;\n } catch (e) {\n errors.push(`Orders: ${(e as Error).message}`);\n }\n\n const trends: Dash[\"trends\"] = [];\n for (let i = TREND_WEEKS - 1; i >= 0; i--) {\n const mondayMs = thisMonday - i * 7 * 864e5;\n const key = new Date(mondayMs).toISOString().slice(0, 10);\n const cell = weekMap.get(key) ?? { revenue: 0, orders: 0, discounts: 0 };\n const gross = cell.revenue + cell.discounts;\n trends.push({\n label: new Date(mondayMs).toLocaleDateString(\"en-US\", { month: \"short\", day: \"numeric\", timeZone: \"UTC\" }),\n weekStart: key,\n revenue: cell.revenue,\n orders: cell.orders,\n discounts: cell.discounts,\n discountRate: gross ? (cell.discounts / gross) * 100 : 0,\n aov: cell.orders ? cell.revenue / cell.orders : 0,\n partial: mondayMs === thisMonday,\n });\n }\n\n const totalCodeRevenue = [...codeMap.values()].reduce((s, c) => s + c.revenue, 0);\n const campaigns: Dash[\"campaigns\"] = [...codeMap.entries()]\n .map(([code, c]) => ({\n code,\n orders: c.orders,\n revenue: c.revenue,\n discounts: c.discounts,\n aov: c.orders ? c.revenue / c.orders : 0,\n share: totalCodeRevenue ? (c.revenue / totalCodeRevenue) * 100 : 0,\n firstSeen: c.first.toISOString().slice(0, 10),\n lastSeen: c.last.toISOString().slice(0, 10),\n }))\n .sort((a, b) => b.revenue - a.revenue);\n\n const fullPriceShare = ops.orders30 ? (fullPriceOrders / ops.orders30) * 100 : 0;\n\n const inventory: Dash[\"inventory\"] = [];\n const inconsistentCompareAt: string[] = [];\n let allVariants: any[] = [];\n let catalogFloor = \"\";\n try {\n const p: any = await gql(`query {\n productByHandle(handle: \"the-figgy\") {\n variants(first: 100) {\n nodes {\n title price compareAtPrice inventoryQuantity availableForSale\n inventoryItem { unitCost { amount } }\n }\n }\n }\n }`);\n const vs = p?.productByHandle?.variants?.nodes ?? [];\n let min = Infinity;\n const byColor = new Map();\n\n for (const v of vs) {\n const price = parseFloat(v.price);\n if (v.availableForSale && price < min) min = price;\n const color = String(v.title).split(\" / \")[0].replace(/_/g, \" \");\n const cur = byColor.get(color);\n const qty = v.inventoryQuantity ?? 0;\n if (!cur) byColor.set(color, { qty, price: v.price, onSale: !!v.compareAtPrice });\n else if (price < parseFloat(cur.price)) byColor.set(color, { qty: cur.qty, price: v.price, onSale: !!v.compareAtPrice });\n }\n const grp = new Map>();\n for (const v of vs) {\n const color = String(v.title).split(\" / \")[0];\n const key = `${color}|${v.price}`;\n const set = grp.get(key) ?? new Set();\n set.add(v.compareAtPrice ? \"sale\" : \"plain\");\n grp.set(key, set);\n }\n for (const [key, set] of grp) {\n if (set.size > 1) inconsistentCompareAt.push(key.split(\"|\")[0].replace(/_/g, \" \"));\n }\n catalogFloor = Number.isFinite(min) ? `$${min.toFixed(0)}` : \"—\";\n allVariants = vs;\n for (const [title, d] of byColor) inventory.push({ title, ...d });\n inventory.sort((a, b) => b.qty - a.qty);\n } catch (e) {\n errors.push(`Inventory: ${(e as Error).message}`);\n }\n\n let productHandles: string[] = [];\n try {\n const ph: any = await gql(`query { products(first: 40, query: \"status:active\") { nodes { handle title } } }`);\n productHandles = (ph?.products?.nodes ?? []).map((p: any) => p.handle);\n } catch (e) {\n errors.push(`Product handles: ${(e as Error).message}`);\n }\n\n let pricing: Dash[\"pricing\"] = { rows: [], sizes: [], hasCost: false, avgMargin: null, weakestMargin: null, claims: [] };\n try {\n const floorN = parseFloat(catalogFloor.replace(/[^0-9.]/g, \"\")) || 0;\n const claims = await auditPriceClaims(liveTheme.id, floorN);\n pricing = buildPricing(allVariants, claims);\n } catch (e) {\n errors.push(`Pricing: ${(e as Error).message}`);\n }\n\n let images: any[] = [];\n let staleAssetRefs: string[] = [];\n let priceStrings: string[] = [];\n let announceText = \"\";\n let missingAlt = 0;\n let policyBody = \"\";\n try {\n const t: any = await gql(\n `query T($id: ID!) {\n theme(id: $id) {\n files(first: 6, filenames: [\"templates/index.json\", \"sections/header-group.json\"]) {\n nodes { filename body { ... on OnlineStoreThemeFileBodyText { content } } }\n }\n }\n }`,\n { id: liveTheme.id },\n );\n const nodes: any[] = t?.theme?.files?.nodes ?? [];\n const content: string = nodes.find((n) => n.filename === \"templates/index.json\")?.body?.content ?? \"\";\n announceText = nodes.find((n) => n.filename === \"sections/header-group.json\")?.body?.content ?? \"\";\n\n const urls = [...new Set(\n (content.match(/https:\\/\\/cdn\\.shopify\\.com\\/[^\"\\\\ ]+\\.(?:jpg|jpeg|png|webp|gif)(?:\\?[^\"\\\\ ]*)?/gi) ?? []),\n )];\n images = await Promise.all(urls.slice(0, 30).map(checkImage));\n\n staleAssetRefs = [...new Set(content.match(/\\/t\\/\\d+\\/assets\\/[^\"\\\\ ]+/g) ?? [])];\n\n priceStrings = [...new Set(content.match(/\\$\\s?\\d[\\d,]*(?:\\.\\d{2})?/g) ?? [])];\n\n const altPairs = content.match(/\"image_url\"\\s*:\\s*\"[^\"]+\"[\\s\\S]{0,200}?\"image_alt\"\\s*:\\s*\"([^\"]*)\"/g) ?? [];\n missingAlt = altPairs.filter((p) => /\"image_alt\"\\s*:\\s*\"\"/.test(p)).length;\n } catch (e) {\n errors.push(`Theme scan: ${(e as Error).message}`);\n }\n\n const floorNum = parseFloat(catalogFloor.replace(/[^0-9.]/g, \"\")) || 0;\n const priceMismatch = floorNum > 0 && priceStrings.some((s) => {\n const n = parseFloat(s.replace(/[^0-9.]/g, \"\"));\n return n >= 200 && n < floorNum;\n });\n\n const policyFlags: string[] = [];\n try {\n const pg: any = await gql(`query {\n pages(first: 5, query: \"handle:refunds-cancellations\") { nodes { handle body updatedAt } }\n }`);\n const body: string = pg?.pages?.nodes?.[0]?.body ?? \"\";\n policyBody = body;\n if (/South Carolina/i.test(body)) policyFlags.push(\"Returns page still says South Carolina\");\n if (!/Final Sale/i.test(body)) policyFlags.push(\"Returns page has no Final Sale section\");\n if (/purchased on or after 7\\/1\\/2025[\\s\\S]{0,80}not covered/i.test(body)) {\n policyFlags.push(\"Warranty date exclusion may be contradictory\");\n }\n } catch (e) {\n errors.push(`Policy check: ${(e as Error).message}`);\n }\n\n const checks: Dash[\"checks\"] = [];\n const add = (id: string, severity: any, title: string, detail: string, claim: string, fact: string) =>\n checks.push({ id, severity, title, detail, claim, fact });\n\n const badPrices = priceStrings.filter((s) => {\n const n = parseFloat(s.replace(/[^0-9.]/g, \"\"));\n return n >= 200 && floorNum > 0 && n < floorNum;\n });\n if (badPrices.length) {\n add(\"price-floor\", \"high\", \"Homepage price is below what you actually charge\",\n \"Someone clicks a price that does not exist and lands on a higher one.\",\n `Homepage copy: ${badPrices.join(\", \")}`, `Cheapest live variant: ${catalogFloor}`);\n }\n\n const orphanClaims = pricing.claims.filter((c) => c.verdict === \"below-floor\");\n if (orphanClaims.length) {\n const where = [...new Set(orphanClaims.map((c) => c.where))].join(\", \");\n add(\"price-claims\", \"high\", \"Prices below the catalog floor appear elsewhere on the site\",\n \"A stale figure on any template sends people to a higher price than they clicked.\",\n `${orphanClaims.map((c) => `${c.figure} on ${c.where}`).slice(0, 4).join(\"; \")}`,\n `Catalog floor is ${catalogFloor}`);\n }\n\n if (pricing.weakestMargin && pricing.weakestMargin.margin < 50) {\n add(\"thin-margin\", \"high\", `Thin margin on ${pricing.weakestMargin.label}`,\n \"Below 50% gross margin leaves little room once shipping and returns are counted.\",\n `${pricing.weakestMargin.label}: ${pricing.weakestMargin.margin.toFixed(0)}% margin`,\n pricing.avgMargin ? `Average across the range is ${pricing.avgMargin.toFixed(0)}%` : \"—\");\n }\n\n const policyShip = policyBody.match(/ship within ([^.<]{1,40})/i)?.[1]?.trim();\n const announceDelay = /allow\\s*([0-9]+\\s*-\\s*[0-9]+\\s*weeks?)/i.exec(announceText)?.[1];\n const announceActive = announceDelay && !/\"disabled\"\\s*:\\s*true[\\s\\S]{0,400}?allow/i.test(announceText);\n if (policyShip && announceDelay && announceActive) {\n add(\"ship-mismatch\", \"high\", \"Shipping promise contradicts the banner\",\n \"Two different lead times on the same site is a chargeback opening for merchandise-not-received.\",\n `Returns page: ships within ${policyShip}`, `Banner: allow ${announceDelay}`);\n }\n\n const bad = images.filter((i) => !i.ok);\n if (bad.length) {\n add(\"images\", \"high\", `${bad.length} homepage image${bad.length > 1 ? \"s\" : \"\"} not loading`,\n \"A one-year cache header means your team sees these fine while new visitors do not.\",\n \"Referenced in the live homepage\", bad.map((i) => `${i.name} (${i.status || \"err\"})`).join(\", \"));\n }\n\n if (staleAssetRefs.length) {\n add(\"stale-assets\", \"medium\", `${staleAssetRefs.length} image(s) on theme-asset URLs`,\n \"These die when that theme is deleted. Files URLs survive theme changes.\",\n staleAssetRefs.slice(0, 3).join(\", \"), \"Should live under /files/\");\n }\n\n if (inconsistentCompareAt.length) {\n add(\"compare-at\", \"medium\", \"Sale pricing shows inconsistently across variants\",\n \"The same colour and price displays a strikethrough on some options and not others.\",\n inconsistentCompareAt.join(\", \"), \"Same price, different sale presentation\");\n }\n\n if (/South Carolina/i.test(policyBody)) {\n add(\"policy-state\", \"high\", \"Returns page names the wrong state\",\n \"Manufacturing location appears differently in different places.\",\n \"Returns page: South Carolina\", \"Footer badge: Georgia\");\n }\n if (!/Final Sale/i.test(policyBody)) {\n add(\"policy-final-sale\", \"medium\", \"No Final Sale section on the returns page\",\n \"Without a stated rule you cannot evidence disclosure in a dispute.\", \"Returns page\", \"No Final Sale terms found\");\n }\n if (/gifted[^<]{0,40}secondhand/i.test(policyBody)) {\n add(\"warranty-gift\", \"medium\", \"Warranty excludes gifted products\",\n \"You market to grandparents buying gifts, and the warranty voids on gifts.\",\n \"Warranty: void on lost, gifted or secondhand\", \"Award positioning targets gift buyers\");\n }\n\n const clearanceHeavy = inventory.filter((i) => i.onSale && i.qty > 100);\n if (clearanceHeavy.length) {\n add(\"clearance-load\", \"low\", \"Clearance colours still carrying deep stock\",\n \"Worth watching burn-down against the discount you are giving up.\",\n clearanceHeavy.map((i) => `${i.title} (${i.qty})`).join(\", \"), \"Marked as on sale\");\n }\n\n if (missingAlt > 0) {\n add(\"alt-text\", \"low\", `${missingAlt} homepage image(s) missing alt text`,\n \"Costs you accessibility and image search.\", \"Homepage sections\", `${missingAlt} empty image_alt values`);\n }\n\n if (ops.oldestUnfulfilledDays !== null && ops.oldestUnfulfilledDays > 7) {\n add(\"fulfilment\", \"high\", `Oldest unfulfilled order is ${ops.oldestUnfulfilledDays} days old`,\n \"Past the point where customers start opening disputes rather than emailing.\",\n \"Stated lead time\", `${ops.unfulfilled} orders open`);\n }\n\n if (!checks.length) add(\"clear\", \"ok\", \"No drift detected\", \"Every claim checked matches the underlying fact.\", \"—\", \"—\");\n\n const retention = buildRetention(retOrders);\n\n return {\n retention,\n generatedAt: now.toISOString(),\n shop: base.shop?.name ?? \"Figgy\",\n currency: base.shop?.currencyCode ?? \"USD\",\n ops,\n productHandles,\n pricing,\n campaigns,\n fullPriceShare,\n checks,\n trends,\n inventory,\n integrity: {\n liveTheme: liveTheme.name ?? \"unknown\",\n liveThemeId,\n liveThemeUpdated: liveTheme.updatedAt ?? \"\",\n images: images as any,\n staleAssetRefs,\n priceStrings,\n catalogFloor,\n priceMismatch,\n policyFlags,\n },\n errors,\n };\n}\n\nconst FABRIC_SLUGS = [\n \"performance-microsuede\", \"classic-microsuede\", \"luxe-corded-plush\",\n \"luxe-crushed-velvet\", \"luxe-velvet\", \"luxe-flatweave\", \"tennessee-cotton\",\n];\n\nfunction parseVariant(title: string) {\n const parts = String(title).split(\" / \");\n const head = (parts[0] ?? \"\").toLowerCase();\n const size = (parts[1] ?? \"\").replace(/_/g, \" \").trim();\n const liner = (parts[2] ?? \"\").trim();\n let fabric = \"\";\n for (const f of FABRIC_SLUGS) {\n if (head.includes(f)) { fabric = f; break; }\n }\n const colour = (fabric ? head.replace(fabric, \"\") : head).replace(/[_-]+$/g, \"\").replace(/_/g, \" \").trim();\n return {\n colour: colour || head,\n fabric: (fabric || \"unknown\").replace(/-/g, \" \"),\n size: size || \"—\",\n liner,\n };\n}\n\nfunction buildPricing(variants: any[], claims: Dash[\"pricing\"][\"claims\"]): Dash[\"pricing\"] {\n const map = new Map();\n const sizeSet = new Set();\n let costCount = 0;\n const margins: Array<{ label: string; margin: number }> = [];\n\n for (const v of variants) {\n if (/Add Waterproof/i.test(v.title ?? \"\")) continue;\n const { colour, fabric, size } = parseVariant(v.title ?? \"\");\n sizeSet.add(size);\n const key = `${colour}|${fabric}`;\n const row = map.get(key) ?? { colour, fabric, sizes: {}, qty: 0, onSale: false };\n const price = parseFloat(v.price ?? \"0\");\n const cost = v.inventoryItem?.unitCost?.amount ? parseFloat(v.inventoryItem.unitCost.amount) : null;\n if (cost !== null) costCount++;\n const margin = cost !== null && price > 0 ? ((price - cost) / price) * 100 : null;\n if (margin !== null) margins.push({ label: `${colour} ${size}`, margin });\n row.sizes[size] = { price, compareAt: v.compareAtPrice ? parseFloat(v.compareAtPrice) : null, cost, margin };\n row.qty = Math.max(row.qty, v.inventoryQuantity ?? 0);\n if (v.compareAtPrice) row.onSale = true;\n map.set(key, row);\n }\n\n const sizes = [...sizeSet].sort();\n const rows = [...map.values()].sort((a, b) => {\n const ap = Math.min(...Object.values(a.sizes).map((s) => s.price));\n const bp = Math.min(...Object.values(b.sizes).map((s) => s.price));\n return ap - bp;\n });\n\n margins.sort((a, b) => a.margin - b.margin);\n return {\n rows, sizes,\n hasCost: costCount > 0,\n avgMargin: margins.length ? margins.reduce((s, m) => s + m.margin, 0) / margins.length : null,\n weakestMargin: margins[0] ?? null,\n claims,\n };\n}\n\nasync function auditPriceClaims(themeId: string, floor: number): Promise {\n const claims: Dash[\"pricing\"][\"claims\"] = [];\n try {\n const list: any = await gql(\n `query L($id: ID!) { theme(id: $id) { files(first: 250) { nodes { filename } } } }`,\n { id: themeId },\n );\n const names: string[] = (list?.theme?.files?.nodes ?? [])\n .map((n: any) => n.filename)\n .filter((f: string) => /^templates\\/.*\\.json$/.test(f))\n .slice(0, 12);\n if (!names.length) return claims;\n\n const bodies: any = await gql(\n `query B($id: ID!, $f: [String!]) {\n theme(id: $id) { files(first: 12, filenames: $f) {\n nodes { filename body { ... on OnlineStoreThemeFileBodyText { content } } } } }\n }`,\n { id: themeId, f: names },\n );\n\n for (const n of bodies?.theme?.files?.nodes ?? []) {\n const content: string = n.body?.content ?? \"\";\n const figs = [...new Set(content.match(/\\$\\s?\\d[\\d,]*(?:\\.\\d{2})?/g) ?? [])];\n for (const f of figs) {\n const num = parseFloat(f.replace(/[^0-9.]/g, \"\"));\n if (num < 50) continue;\n claims.push({\n where: n.filename.replace(\"templates/\", \"\").replace(\".json\", \"\"),\n figure: f,\n verdict: floor > 0 && num < floor ? \"below-floor\" : \"ok\",\n });\n }\n }\n } catch { /* leave claims empty on failure */ }\n return claims;\n}\n\ntype TaskState = Record;\nlet MEM_STATE: TaskState = {};\n\nasync function loadState(): Promise {\n try {\n const { blob } = await import(\"https://esm.town/v/std/blob\");\n return ((await blob.getJSON(\"figgy_tasks\")) as TaskState) ?? {};\n } catch {\n return MEM_STATE;\n }\n}\n\nasync function saveState(s: TaskState) {\n MEM_STATE = s;\n try {\n const { blob } = await import(\"https://esm.town/v/std/blob\");\n await blob.setJSON(\"figgy_tasks\", s);\n } catch { /* in-memory only */ }\n}\n\nfunction adminBase() {\n const store = (Deno.env.get(\"SHOPIFY_STORE\") ?? \"\").replace(\".myshopify.com\", \"\");\n return `https://admin.shopify.com/store/${store}`;\n}\n\n\ninterface Signal { label: string; dir: \"up\" | \"down\"; pct: number; detail: string; why: string; }\n\nfunction detectSignals(d: Dash): Signal[] {\n const done = d.trends.filter((t) => !t.partial);\n if (done.length < 5) return [];\n const cur = done[done.length - 1];\n const base = done.slice(-5, -1);\n const avg = (f: (t: typeof cur) => number) => base.reduce((s, t) => s + f(t), 0) / base.length;\n const out: Signal[] = [];\n\n const pc = (now: number, was: number) => (was ? ((now - was) / was) * 100 : 0);\n const revBase = avg((t) => t.revenue);\n const ordBase = avg((t) => t.orders);\n const aovBase = avg((t) => t.aov);\n const discBase = avg((t) => t.discountRate);\n\n const revPct = pc(cur.revenue, revBase);\n if (Math.abs(revPct) >= 20) {\n const ordPct = pc(cur.orders, ordBase);\n const aovPct = pc(cur.aov, aovBase);\n let why: string;\n if (Math.abs(ordPct) > Math.abs(aovPct) * 1.5) {\n why = `Driven by order volume (${ordPct >= 0 ? \"+\" : \"\"}${ordPct.toFixed(0)}%), not basket size.`;\n } else if (Math.abs(aovPct) > Math.abs(ordPct) * 1.5) {\n why = `Driven by basket size (${aovPct >= 0 ? \"+\" : \"\"}${aovPct.toFixed(0)}% AOV), not order count.`;\n } else {\n why = `Volume ${ordPct >= 0 ? \"+\" : \"\"}${ordPct.toFixed(0)}% and AOV ${aovPct >= 0 ? \"+\" : \"\"}${aovPct.toFixed(0)}% moved together.`;\n }\n const codes = d.campaigns.filter((c) => c.lastSeen >= cur.weekStart).map((c) => c.code);\n if (codes.length) why += ` Codes live that week: ${codes.slice(0, 3).join(\", \")}.`;\n else why += \" No discount codes ran that week.\";\n out.push({\n label: \"Revenue\", dir: revPct >= 0 ? \"up\" : \"down\", pct: revPct,\n detail: `${money(cur.revenue, d.currency)} vs ${money(revBase, d.currency)} avg`, why,\n });\n }\n\n const discPct = pc(cur.discountRate, discBase);\n if (Math.abs(discPct) >= 25 && Math.abs(cur.discountRate - discBase) >= 3) {\n out.push({\n label: \"Discount rate\", dir: discPct >= 0 ? \"up\" : \"down\", pct: discPct,\n detail: `${cur.discountRate.toFixed(1)}% vs ${discBase.toFixed(1)}% avg`,\n why: discPct > 0\n ? \"You gave away more margin per order than usual. Check which code was running.\"\n : \"You held price better than usual this week.\",\n });\n }\n\n const aovPct2 = pc(cur.aov, aovBase);\n if (Math.abs(aovPct2) >= 15) {\n out.push({\n label: \"Average order value\", dir: aovPct2 >= 0 ? \"up\" : \"down\", pct: aovPct2,\n detail: `${money(cur.aov, d.currency)} vs ${money(aovBase, d.currency)} avg`,\n why: aovPct2 > 0 ? \"People bought more per order, or bought pricier fabrics.\"\n : \"Smaller baskets or a shift toward cheaper colourways.\",\n });\n }\n\n return out;\n}\n\n\ninterface Season {\n from: string; to: string; label: string; perWeek: string; days: number; focus: string;\n ideas: Array<{ preset: string; label: string; brief: string }>;\n}\n\nconst SEASON: Season[] = [\n { from: \"08-15\", to: \"09-30\", label: \"Late summer\", perWeek: \"2-3 / week\", days: 3,\n focus: \"Clearance burn-down, back-to-school, swatch pushes.\",\n ideas: [\n { preset: \"clearance\", label: \"Clearance push\", brief: \"Lead with the colours carrying the most stock. Final sale, going away.\" },\n { preset: \"swatch\", label: \"Swatch follow-up\", brief: \"For anyone who ordered a swatch and has not bought. Low pressure.\" },\n { preset: \"newcolour\", label: \"Fabric spotlight\", brief: \"Tennessee cotton. Why natural fibre matters for a couch kids sleep on.\" },\n ] },\n { from: \"10-01\", to: \"10-31\", label: \"October\", perWeek: \"3 / week\", days: 2,\n focus: \"Gifting starts. Lead with the Grandparent award.\",\n ideas: [\n { preset: \"gifting\", label: \"Award / gifting\", brief: \"Grandparents judged it at home. Gift card is the safe choice if unsure on colour.\" },\n { preset: \"clearance\", label: \"Clearance push\", brief: \"Last call before gifting season pricing.\" },\n { preset: \"winback\", label: \"Expansion pieces\", brief: \"For owners. Wedges, half moons, mats — not the couch again.\" },\n ] },\n { from: \"11-01\", to: \"11-24\", label: \"Pre-Black Friday\", perWeek: \"3-4 / week\", days: 2,\n focus: \"Gift guides, gift cards, shipping-deadline urgency.\",\n ideas: [\n { preset: \"gifting\", label: \"Gift guide\", brief: \"By age and by room. Make choosing easy.\" },\n { preset: \"gifting\", label: \"Gift card push\", brief: \"For buyers who cannot pick a colour or size.\" },\n { preset: \"winback\", label: \"Expansion pieces\", brief: \"Add-on gifts for families who already own a Figgy.\" },\n ] },\n { from: \"11-25\", to: \"12-02\", label: \"Black Friday / Cyber\", perWeek: \"1 / day\", days: 1,\n focus: \"Daily to engaged only. Suppress cold entirely this week.\",\n ideas: [\n { preset: \"clearance\", label: \"Offer announcement\", brief: \"State the offer plainly in the subject line. No teaser.\" },\n { preset: \"gifting\", label: \"Gift-focused send\", brief: \"Grandparents and gift buyers. Award as proof.\" },\n { preset: \"custom\", label: \"Last chance\", brief: \"Final hours. Urgency on the deadline, not manufactured scarcity.\" },\n ] },\n { from: \"12-03\", to: \"12-15\", label: \"Ship-by countdown\", perWeek: \"3-4 / week\", days: 2,\n focus: \"The order-by date converts better than a discount. Confirm it early.\",\n ideas: [\n { preset: \"custom\", label: \"Ship-by date\", brief: \"Order by DATE to arrive before Christmas. Lead with the date, it is the whole email.\" },\n { preset: \"gifting\", label: \"Gift guide reminder\", brief: \"Still deciding? Here is the shortlist by age.\" },\n { preset: \"delay\", label: \"Delay notice\", brief: \"Only if orders are running late. Honest revised date.\" },\n ] },\n { from: \"12-16\", to: \"12-24\", label: \"Gift cards only\", perWeek: \"2-3 / week\", days: 3,\n focus: \"Delivery window is closed. Digital gift cards only.\",\n ideas: [\n { preset: \"gifting\", label: \"Gift card only\", brief: \"Arrives instantly by email. The last-minute answer.\" },\n { preset: \"custom\", label: \"Print-at-home\", brief: \"Gift card plus a printable card so there is something to wrap.\" },\n ] },\n { from: \"12-25\", to: \"08-14\", label: \"Off-peak\", perWeek: \"2-3 / week\", days: 3,\n focus: \"Steady cadence to engaged. Build flows before adding volume.\",\n ideas: [\n { preset: \"clearance\", label: \"Clearance push\", brief: \"Whichever colours are carrying stock.\" },\n { preset: \"newcolour\", label: \"Fabric or colour\", brief: \"Lead with how it looks in a real room.\" },\n { preset: \"winback\", label: \"Expansion pieces\", brief: \"For existing owners. Add-ons, not the couch.\" },\n { preset: \"swatch\", label: \"Swatch follow-up\", brief: \"Swatch buyers who have not converted.\" },\n ] },\n];\n\nfunction currentSeason(now = new Date()) {\n const md = `${String(now.getMonth() + 1).padStart(2, \"0\")}-${String(now.getDate()).padStart(2, \"0\")}`;\n const inRange = (s: Season) =>\n s.from <= s.to ? md >= s.from && md <= s.to : md >= s.from || md <= s.to;\n const cur = SEASON.find(inRange) ?? SEASON[SEASON.length - 1];\n const i = SEASON.indexOf(cur);\n const next = SEASON[(i + 1) % SEASON.length];\n const [nm, nd] = next.from.split(\"-\").map(Number);\n let start = new Date(now.getFullYear(), nm - 1, nd);\n if (start < now) start = new Date(now.getFullYear() + 1, nm - 1, nd);\n const daysToNext = Math.ceil((start.getTime() - now.getTime()) / 864e5);\n return { cur, next, daysToNext };\n}\n\n\ninterface AdCheck { id: string; label: string; everyDays: number; note: string; url: string; cta: string; }\n\n/** Edit this list. Each entry becomes a loud, dated reminder with a direct link. */\nconst ADS: AdCheck[] = [\n { id: \"meta-creative\", label: \"Refresh Meta creative\", everyDays: 14,\n note: \"Creative fatigue shows up as rising CPA before it shows up in revenue.\",\n url: \"https://adsmanager.facebook.com/adsmanager\", cta: \"Ads Manager\" },\n { id: \"google-copy\", label: \"Audit Google ad copy\", everyDays: 30,\n note: \"Check every responsive search ad for stale claims — warranty, pricing, shipping.\",\n url: \"https://ads.google.com/aw/ads\", cta: \"Google Ads\" },\n { id: \"competitor-scan\", label: \"Scan competitor ads\", everyDays: 30,\n note: \"What Nugget, Barumba and Foamnasium are running, free and public.\",\n url: \"https://adstransparency.google.com/?region=US&domain=nuggetcomfort.com\", cta: \"Transparency Center\" },\n { id: \"own-ads-check\", label: \"Check your own live ads\", everyDays: 30,\n note: \"See exactly what Google is serving for figgyplay.com right now.\",\n url: \"https://adstransparency.google.com/?region=US&domain=figgyplay.com\", cta: \"See live ads\" },\n];\n\n/** Known defects in live ads. Delete an entry once it is genuinely fixed. */\nconst AD_ISSUES: Array<{ id: string; text: string; where: string }> = [\n { id: \"warranty-6mo\", text: \"Search ad says \\\"6 Month Warranty\\\" — the real warranty is 10 years\", where: \"Shenanigan Kids · responsive search ad\" },\n { id: \"percent-flip\", text: \"Ad headline reads \\\"Save %5\\\" — percent sign on the wrong side\", where: \"Shenanigan Kids · search ad\" },\n];\n\nfunction buildAds(state: TaskState) {\n const now = Date.now();\n return ADS.map((a) => {\n const last = state[\"cad:\" + a.id]?.firstSeen;\n const daysSince = last ? Math.floor((now - new Date(last).getTime()) / 864e5) : null;\n const due = daysSince === null ? 0 : a.everyDays - daysSince;\n return { ...a, due, overdue: due < 0, neverDone: daysSince === null };\n }).sort((x, y) => x.due - y.due);\n}\n\ninterface Cadence { id: string; label: string; everyDays: number; note: string; }\n\nconst CADENCE: Cadence[] = [\n { id: \"sales-email\", label: \"Send a campaign email\", everyDays: currentSeason().cur.days, note: \"Open the email builder — it pulls live clearance and pricing.\" },\n { id: \"social-post\", label: \"Post to Instagram / Pinterest\", everyDays: 3, note: \"Build ideas and lifestyle shots convert better than product-only.\" },\n { id: \"review-codes\", label: \"Review active discount codes\", everyDays: 30, note: \"Retire any code whose AOV sits below your overall average.\" },\n { id: \"inventory-check\", label: \"Check clearance burn-down\", everyDays: 7, note: \"Moonbeam and Ocean are the ones to watch.\" },\n { id: \"site-check\", label: \"Scan site for drift\", everyDays: 14, note: \"Prices, images and policy claims go stale quietly.\" },\n];\n\nfunction buildCadence(state: TaskState) {\n const now = Date.now();\n return CADENCE.map((c) => {\n const last = state[\"cad:\" + c.id]?.firstSeen;\n const daysSince = last ? Math.floor((now - new Date(last).getTime()) / 864e5) : null;\n const due = daysSince === null ? 0 : c.everyDays - daysSince;\n return { ...c, daysSince, due, overdue: due < 0, neverDone: daysSince === null };\n }).sort((a, b) => a.due - b.due);\n}\n\n\ninterface Retention {\n newRevenue: number; repeatRevenue: number; unknownRevenue: number;\n newOrders: number; repeatOrders: number; unknownOrders: number;\n newAov: number; repeatAov: number;\n repeatRevShare: number; repeatOrderShare: number;\n}\n\n/** Splits revenue by whether the buyer had ordered before. Guest checkouts are\n * excluded from the split rather than guessed at. */\nfunction buildRetention(\n orders: Array<{ createdAt: string; total: number; customerId: string | null; lifetimeOrders: number }>,\n): Retention {\n const r: Retention = {\n newRevenue: 0, repeatRevenue: 0, unknownRevenue: 0,\n newOrders: 0, repeatOrders: 0, unknownOrders: 0,\n newAov: 0, repeatAov: 0, repeatRevShare: 0, repeatOrderShare: 0,\n };\n const sorted = [...orders].sort((a, b) => a.createdAt.localeCompare(b.createdAt));\n\n // How many of each customer's orders fall inside the window we can see.\n const inWindow = new Map();\n for (const o of sorted) {\n if (o.customerId) inWindow.set(o.customerId, (inWindow.get(o.customerId) ?? 0) + 1);\n }\n\n const seen = new Map();\n\n for (const o of sorted) {\n\n if (!o.customerId) { r.unknownRevenue += o.total; r.unknownOrders += 1; continue; }\n\n const already = seen.get(o.customerId) ?? 0;\n // Repeat if we have already counted one from them, or their lifetime total\n // exceeds what falls inside our window — meaning they bought before it opened.\n const boughtBefore = already > 0 || o.lifetimeOrders > (inWindow.get(o.customerId) ?? 0);\n if (boughtBefore) { r.repeatRevenue += o.total; r.repeatOrders += 1; }\n else { r.newRevenue += o.total; r.newOrders += 1; }\n seen.set(o.customerId, already + 1);\n }\n\n r.newAov = r.newOrders ? r.newRevenue / r.newOrders : 0;\n r.repeatAov = r.repeatOrders ? r.repeatRevenue / r.repeatOrders : 0;\n const attrRev = r.newRevenue + r.repeatRevenue;\n r.repeatRevShare = attrRev ? (r.repeatRevenue / attrRev) * 100 : 0;\n const attrOrd = r.newOrders + r.repeatOrders;\n r.repeatOrderShare = attrOrd ? (r.repeatOrders / attrOrd) * 100 : 0;\n\n return r;\n}\n\nfunction buildTasks(d: Omit, state: TaskState) {\n const A = adminBase();\n const raw: Array> = [];\n\n for (const c of d.checks) {\n if (c.severity === \"ok\") continue;\n const map: Record = {\n \"price-floor\": { action: \"Update the homepage price copy to match the catalog\", effort: \"10 min\", link: `${A}/themes` },\n \"ship-mismatch\": { action: \"Align the shipping lead time on the returns page with the banner\", effort: \"5 min\", link: `${A}/pages` },\n \"images\": { action: \"Re-upload the failing images to Files and repoint them\", effort: \"30 min\", link: `${A}/content/files` },\n \"stale-assets\": { action: \"Move remaining theme-asset images to Files URLs\", effort: \"30 min\", link: `${A}/content/files` },\n \"compare-at\": { action: \"Make compare-at pricing consistent across the affected variants\", effort: \"10 min\", link: `${A}/products` },\n \"policy-state\": { action: \"Correct the manufacturing state on the returns page\", effort: \"2 min\", link: `${A}/pages` },\n \"policy-final-sale\": { action: \"Add Final Sale terms to the returns page\", effort: \"20 min\", link: `${A}/pages` },\n \"warranty-gift\": { action: \"Narrow the warranty clause that voids coverage on gifts\", effort: \"15 min\", link: `${A}/pages` },\n \"clearance-load\": { action: \"Decide the burn-down plan for overstocked clearance colours\", effort: \"30 min\", link: `${A}/products` },\n \"alt-text\": { action: \"Add alt text to the homepage images missing it\", effort: \"15 min\", link: `${A}/themes` },\n \"fulfilment\": { action: \"Clear the oldest unfulfilled orders\", effort: \"1 hr\", link: `${A}/orders?query=fulfillment_status:unfulfilled` },\n };\n const m = map[c.id] ?? { action: c.title, effort: \"30 min\" };\n raw.push({\n id: c.id, action: m.action, why: c.detail,\n evidence: `${c.claim} → ${c.fact}`,\n effort: m.effort, impact: c.severity === \"high\" ? \"high\" : c.severity === \"medium\" ? \"medium\" : \"low\",\n link: m.link,\n });\n }\n\n for (const cm of d.campaigns) {\n if (cm.orders >= 5 && cm.aov < d.ops.aov30 * 0.9) {\n raw.push({\n id: `code-${cm.code}`,\n action: `Review or retire the ${cm.code} discount code`,\n why: \"Its average order value sits well below your overall average, which suggests it is discounting orders rather than creating them.\",\n evidence: `${cm.code}: ${cm.orders} orders, AOV ${Math.round(cm.aov)} vs ${Math.round(d.ops.aov30)} overall, ${Math.round(cm.discounts)} given away`,\n effort: \"15 min\", impact: \"high\", link: `${adminBase()}/discounts`,\n });\n }\n }\n\n if (d.fullPriceShare < 50 && d.ops.orders30 > 20) {\n raw.push({\n id: \"full-price-share\",\n action: \"Run one full-price demand campaign before the next promotion\",\n why: \"Fewer than half your orders arrive without a code. Another discount deepens the habit rather than testing whether demand exists at full price.\",\n evidence: `${d.fullPriceShare.toFixed(0)}% of orders used no code`,\n effort: \"half day\", impact: \"high\",\n });\n }\n\n const today = new Date().toISOString().slice(0, 10);\n return raw.map((t) => {\n const st = state[t.id] ?? { firstSeen: today };\n const age = Math.max(0, Math.round((Date.now() - new Date(st.firstSeen).getTime()) / 864e5));\n return { ...t, firstSeen: st.firstSeen, ageDays: age, done: !!st.done };\n }).sort((a, b) => {\n const w = { high: 0, medium: 1, low: 2 } as const;\n if (a.done !== b.done) return a.done ? 1 : -1;\n if (w[a.impact] !== w[b.impact]) return w[a.impact] - w[b.impact];\n return b.ageDays - a.ageDays;\n });\n}\n\n\n\n\n\n\n\n\nconst money = (n: number, c: string) =>\n new Intl.NumberFormat(\"en-US\", { style: \"currency\", currency: c, maximumFractionDigits: 0 }).format(n);\n\nconst esc = (s: string) =>\n String(s).replace(/[&<>\"]/g, (m) => ({ \"&\": \"&\", \"<\": \"<\", \">\": \">\", '\"': \""\" }[m]!));\n\nfunction chart(\n vals: number[],\n labels: string[],\n opts: { mode: \"bar\" | \"line\"; fmt: (n: number) => string; color: string; partialLast: boolean; height?: number },\n) {\n const W = 1000, H = opts.height ?? 150, PADL = 56, PADB = 22, PADT = 10;\n const n = vals.length;\n if (!n) return \"\";\n const max = Math.max(...vals, 0.0001);\n const nice = Math.pow(10, Math.floor(Math.log10(max)));\n const top = Math.ceil(max / nice) * nice;\n const plotW = W - PADL - 8, plotH = H - PADB - PADT;\n const x = (i: number) => PADL + (plotW / n) * (i + 0.5);\n const y = (v: number) => PADT + plotH - (v / top) * plotH;\n\n const grid = [0, 0.5, 1].map((f) => {\n const yy = PADT + plotH - f * plotH;\n return `` +\n `${opts.fmt(top * f)}`;\n }).join(\"\");\n\n let body = \"\";\n if (opts.mode === \"bar\") {\n const bw = Math.max(3, (plotW / n) * 0.62);\n body = vals.map((v, i) => {\n const h = Math.max(0, PADT + plotH - y(v));\n const isPartial = opts.partialLast && i === n - 1;\n return `${labels[i]}: ${opts.fmt(v)}`;\n }).join(\"\");\n } else {\n const pts = vals.map((v, i) => `${x(i)},${y(v)}`).join(\" \");\n body = `` +\n vals.map((v, i) => `${labels[i]}: ${opts.fmt(v)}`).join(\"\");\n }\n\n const every = Math.ceil(n / 8);\n const xlabels = labels.map((l, i) =>\n i % every === 0 || i === n - 1\n ? `${l}`\n : \"\").join(\"\");\n\n return ``;\n}\n\nfunction trendDirection(vals: number[]) {\n const usable = vals.slice(0, -1);\n if (usable.length < 8) return null;\n const half = Math.floor(usable.length / 2);\n const avg = (a: number[]) => a.reduce((s, v) => s + v, 0) / (a.length || 1);\n const first = avg(usable.slice(0, half));\n const last = avg(usable.slice(half));\n if (!first) return null;\n const pct = ((last - first) / first) * 100;\n return { pct, txt: `${pct >= 0 ? \"+\" : \"\"}${pct.toFixed(1)}% recent half vs earlier half` };\n}\n\nfunction delta(cur: number, prev: number) {\n if (!prev) return { txt: \"—\", cls: \"flat\" };\n const pct = ((cur - prev) / prev) * 100;\n const sign = pct >= 0 ? \"+\" : \"\";\n return { txt: `${sign}${pct.toFixed(1)}% vs prior 30d`, cls: pct >= 0 ? \"up\" : \"down\" };\n}\n\nfunction render(d: Dash) {\n const c = d.currency;\n const rev = delta(d.ops.revenue30, d.ops.revenuePrev30);\n const ord = delta(d.ops.orders30, d.ops.ordersPrev30);\n const badImages = d.integrity.images.filter((i) => !i.ok);\n\n const signals = detectSignals(d);\n const cadence = d.cadence;\n const season = currentSeason();\n const emailDue = d.cadence.find((c) => c.id === \"sales-email\") ?? { due: 0, overdue: false, neverDone: true };\n const builder = Deno.env.get(\"BUILDER_URL\") ?? \"\";\n const ads = d.ads;\n const openIssues = d.adIssues;\n const research = Deno.env.get(\"RESEARCH_URL\") ?? \"\";\n const open_ = d.tasks.filter((t) => !t.done);\n const doneList = d.tasks.filter((t) => t.done);\n const stale = open_.filter((t) => t.ageDays > 7);\n const quickWins = open_.filter((t) => /min/.test(t.effort) && parseInt(t.effort) <= 15).length;\n\n return `\n\n\n\nFiggy Ops\n

\n\n

${esc(d.shop)} — Ops

\n ${new Date(d.generatedAt).toLocaleString(\"en-US\")} · refresh\n

\n\n

Send next

\n ${esc(season.cur.label)}\n ${esc(season.cur.perWeek)}\n ${emailDue.neverDone ? \"not sent yet\" : emailDue.overdue ? `${Math.abs(emailDue.due)}d overdue` : emailDue.due === 0 ? \"due today\" : `next in ${emailDue.due}d`}\n

${esc(season.cur.focus)}

\n\n

\n ${season.cur.ideas.map((i) => `\n ${esc(i.label)}\n ${esc(i.brief)}\n Draft it →\n `).join(\"\")}\n

\n\n

\n Mark sent\n Next window: ${esc(season.next.label)} in ${season.daysToNext}d — ${esc(season.next.perWeek)}\n

\n\n

Full year & segmentation

\n \n ${SEASON.map((s) => `\n \n `).join(\"\")}\n

Window	Cadence	Focus
${esc(s.label)} ${esc(s.from)} → ${esc(s.to)}	${esc(s.perWeek)}	${esc(s.focus)}

Cadence is per segment, not per list.

\n \n \n \n \n

Segment	Send
Engaged — opened in 30-60 days	Full cadence above
Lapsed — 60-180 days	1 / week or less
Cold — 180+ days	Suppress. One win-back, then stop.

Mailing cold subscribers is what damages deliverability, and it drags the engaged segment down with it. Frequency is safe when segmentation is right.

Flows before frequency. Welcome, abandoned cart, browse abandonment, post-purchase and swatch follow-up typically earn more than campaigns at this size, and run unattended.

Benchmarks are category guidance, not fitted to your list. Your engagement rate governs the real ceiling, and it lives in your ESP, not Shopify.

\n\n${signals.length\n ? `

What moved

\n ${signals.map((s) => `

${esc(s.label)}\n ${s.pct >= 0 ? \"+\" : \"\"}${s.pct.toFixed(0)}%

${esc(s.detail)}

${esc(s.why)}

`).join(\"\")}`\n : `

What moved

Nothing outside normal range this week.

`}\n\n

\n${openIssues.length ? `

\n ${openIssues.length} live ad ${openIssues.length === 1 ? \"problem\" : \"problems\"}\n ${openIssues.map((i) => `

\n ${esc(i.text)}\n ${esc(i.where)}\n Mark fixed\n

`).join(\"\")}\n

` : \"\"}\n

\n
\n ${esc(a.label)}\n ${a.neverDone ? \"never done\" : a.overdue ? `${Math.abs(a.due)}d overdue` : a.due === 0 ? \"due today\" : `in ${a.due}d`}\n
\n
${esc(a.note)} every ${a.everyDays}d
\n
\n ${esc(a.cta)} →\n Mark done\n
\n

\n\n

Ideas

\n${d.research.ideas.length\n ? d.research.ideas.map((i: any) => `

${esc(i.headline ?? \"\")}${esc(i.confidence ?? \"\")}

${esc(i.what ?? \"\")}

For Figgy: ${esc(i.why ?? \"\")}

→ ${esc(i.action ?? \"\")}

${esc(i.source ?? \"\")}

`).join(\"\")\n : `

${esc(d.research.note || \"Nothing worth acting on today.\")}

`}\n

${d.research.ranAt ? `Last run ${new Date(d.research.ranAt).toLocaleString(\"en-US\")}. ` : \"\"}${research ? `Run now` : \"Set RESEARCH_URL to enable.\"}

\n\n

Collaboration & seeding candidates${d.partners.partners.length ? ` — ${d.partners.partners.length}` : \"\"}

\n ${d.partners.partners.length\n ? d.partners.partners.map((p: any) => `

${esc(p.name ?? \"\")}${esc(p.type ?? \"\")}

${esc(p.why ?? \"\")}

→ ${esc(p.angle ?? \"\")}

Verify first: ${esc(p.verify ?? \"\")} · ${esc(p.source ?? \"\")}

`).join(\"\")\n : `

${esc(d.partners.note || \"No scan yet.\")}

`}\n

Candidates to vet, not a list to email. Follower counts and engagement are deliberately absent — they cannot be verified from public search and go stale fast. ${research ? `Find candidates` : \"\"}

\n\n

Due now

\n
\n ${esc(c.label)}\n ${c.neverDone ? \"never done\" : c.overdue ? `${Math.abs(c.due)}d overdue` : c.due === 0 ? \"due today\" : `in ${c.due}d`}\n
\n
${esc(c.note)} every ${c.everyDays}d
\n Mark done\n

\n\n

Fix list — ${open_.length} item${open_.length === 1 ? \"\" : \"s\"}${stale.length ? `, ${stale.length} over a week old` : \"\"}

\n ${open_.length === 0\n ? `

Nothing outstanding.

`\n : `

\n
${esc(t.action)}\n ${esc(t.effort)}${t.ageDays >= 3 ? ` 7 ? \"chip--warn\" : \"\"}\">${t.ageDays}d` : \"\"}
\n
${esc(t.evidence)}
\n
${t.link ? `Open in Shopify →` : \"\"}\n Done
\n

\n ${open_.length > 6 ? `

${open_.length - 6} more, lower priority.

` : \"\"}`}\n

\n\n${giftSection(d.giftRows, d.currency, Deno.env.get(\"DASH_KEY\") ?? \"\")}\n${retSection(d)}\n

Last 30 days

Revenue

${money(d.ops.revenue30, c)}

${rev.txt}

Orders

${d.ops.orders30}

${ord.txt}

AOV

${money(d.ops.aov30, c)}

per order

Discount rate

${d.ops.discountRate30.toFixed(1)}%

${money(d.ops.discounts30, c)} given away

Unfulfilled

${d.ops.unfulfilled}

7 ? \"down\" : \"flat\"}\">${d.ops.oldestUnfulfilledDays !== null ? `oldest ${d.ops.oldestUnfulfilledDays}d` : \"none open\"}

\n ${d.ops.cancelledExcluded > 0 ? `

Cancelled, excluded

${d.ops.cancelledExcluded}

mostly Route protection artifacts

` : \"\"}\n

\n${d.ops.truncated ? `

Order volume exceeded 750 in the window; figures are partial.

` : \"\"}\n\n

Trends — last ${d.trends.length} weeks

\n${(() => {\n const labels = d.trends.map((t) => t.label);\n const rev = d.trends.map((t) => t.revenue);\n const ords = d.trends.map((t) => t.orders);\n const disc = d.trends.map((t) => t.discountRate);\n const aovs = d.trends.map((t) => t.aov);\n const dRev = trendDirection(rev);\n const dDisc = trendDirection(disc);\n const dAov = trendDirection(aovs);\n const usd = (n: number) => n >= 1000 ? `$${(n / 1000).toFixed(n >= 10000 ? 0 : 1)}k` : `$${n.toFixed(0)}`;\n return `\n

Revenue by week${dRev ? `= 0 ? \"up\" : \"down\"}\">${dRev.txt}` : \"\"}

\n ${chart(rev, labels, { mode: \"bar\", fmt: usd, color: \"#2F5225\", partialLast: true })}\n

Orders by week

\n ${chart(ords, labels, { mode: \"bar\", fmt: (n) => n.toFixed(0), color: \"#5B7E54\", partialLast: true })}\n

Discount rate by week${dDisc ? `${dDisc.txt}` : \"\"}

\n ${chart(disc, labels, { mode: \"line\", fmt: (n) => `${n.toFixed(0)}%`, color: \"#EF7D5B\", partialLast: true })}\n

Average order value by week${dAov ? `= 0 ? \"up\" : \"down\"}\">${dAov.txt}` : \"\"}

\n ${chart(aovs, labels, { mode: \"line\", fmt: usd, color: \"#1F2120\", partialLast: true })}\n

Final bar/point is the current partial week, shown faded. Direction compares the recent half against the earlier half, excluding that partial week.

`;\n})()}\n\n

Campaigns — per-code performance

Full-price orders

${d.fullPriceShare.toFixed(0)}%

= 60 ? \"up\" : \"down\"}\">of last 30 days used no code

Codes in use

${d.campaigns.length}

across the window

Given away

${money(d.campaigns.reduce((s, c) => s + c.discounts, 0), c)}

total discount on coded orders

\n${d.campaigns.length\n ? `\n ${d.campaigns.map((cm) => {\n const eff = cm.revenue > 0 ? (cm.discounts / (cm.revenue + cm.discounts)) * 100 : 0;\n return `\n \n \n \n \n \n \n `;\n }).join(\"\")}

Code	Orders	Revenue	AOV	Discount given	Active
${esc(cm.code)}	${cm.orders}	${money(cm.revenue, c)}	${money(cm.aov, c)}${cm.aov < d.ops.aov30 * 0.9 ? ' below avg' : \"\"}	${money(cm.discounts, c)} (${eff.toFixed(0)}%)	${esc(cm.firstSeen)} → ${esc(cm.lastSeen)}

A code whose AOV sits below your overall average is discounting orders that would likely have happened anyway.

`\n : `

No discount codes used in the window. Nothing to attribute — which also means nothing is measurable yet.

`}\n\n

Pricing — full matrix, margins and every price claim

Catalog floor

${esc(d.integrity.catalogFloor)}

cheapest buyable variant

Price points

${d.pricing.rows.length}

colour / fabric combinations

\n ${d.pricing.hasCost\n ? `

Average margin

${d.pricing.avgMargin!.toFixed(0)}%

= 60 ? \"up\" : \"down\"}\">${d.pricing.weakestMargin ? `weakest ${d.pricing.weakestMargin.margin.toFixed(0)}% on ${esc(d.pricing.weakestMargin.label)}` : \"\"}

`\n : `

Margin

Not available

add cost per item in Shopify to unlock

`}\n

\n\n\n ${d.pricing.sizes.map((s) => ``).join(\"\")}\n ${d.pricing.rows.map((r) => `\n \n \n ${d.pricing.sizes.map((s) => {\n const cell = r.sizes[s];\n if (!cell) return ``;\n const strike = cell.compareAt ? `$${cell.compareAt.toFixed(0)} ` : \"\";\n const mg = cell.margin !== null\n ? `

= 60 ? \"up\" : cell.margin >= 50 ? \"flat\" : \"down\"}\">${cell.margin.toFixed(0)}% margin

`\n : \"\";\n return ``;\n }).join(\"\")}\n \n `).join(\"\")}\n

Colour	Fabric	${esc(s)}	Stock
${esc(r.colour)}${r.onSale ? ' clearance' : \"\"}	${esc(r.fabric)}	—	${strike}$${cell.price.toFixed(0)}${mg}	${r.qty}

\n\n${d.pricing.claims.filter((c) => c.verdict === \"below-floor\").length\n ? `

${d.pricing.claims.filter((c) => c.verdict === \"below-floor\").length} price figure(s) below the catalog floor — see the fix list.

`\n : `

All ${d.pricing.claims.length} price figures across theme templates match the catalog.

`}\n\n

Inventory by colour

\n\n${d.inventory.map((i) => ``).join(\"\")}\n

Colour	Units	From
${esc(i.title)}	${i.qty}	$${esc(i.price)}	${i.onSale ? 'clearance' : \"\"}

\n\n

Site integrity — theme, images, price claims

Live theme

${esc(d.integrity.liveTheme)}

${esc(d.integrity.liveThemeId)}

Homepage images

${d.integrity.images.length - badImages.length}/${d.integrity.images.length}

${badImages.length ? `${badImages.length} failing` : \"all resolving\"}

Catalog floor

${esc(d.integrity.catalogFloor)}

${d.integrity.priceMismatch ? \"copy shows less\" : \"copy consistent\"}

\n\n${badImages.length\n ? `${badImages.map((i) => ``).join(\"\")}

Broken image	Status
${esc(i.name)}	${i.status \|\| \"ERR\"}

`\n : \"\"}\n\n${d.integrity.staleAssetRefs.length\n ? `${d.integrity.staleAssetRefs.map((u) => ``).join(\"\")}

Fragile theme-asset URL
${esc(u)}

`\n : \"\"}\n\n

Prices appearing in homepage copy

\n\n${d.integrity.priceStrings.map((p) => {\n const n = parseFloat(p.replace(/[^0-9.]/g, \"\"));\n const floor = parseFloat(d.integrity.catalogFloor.replace(/[^0-9.]/g, \"\")) || 0;\n const bad = n >= 200 && floor > 0 && n < floor;\n return ``;\n }).join(\"\")}\n

Figure
${esc(p)}	${bad ? 'below floor' : 'ok'}

\n\n

\n\n\n

Ask the data

Claude has read-only access to your full Shopify Admin API and will fetch what it needs. It can recommend changes, not make them.

Try: which colours are slowest moving? · why did revenue jump last week? · which codes cost me the most margin?

\n \n

\n\n\n${d.errors.length ? `

Partial data:

${esc(e)}

` : \"\"}\n\n

`;\n}\n\nfunction assertReadOnly(q: string) {\n const stripped = q.replace(/#[^\\n]*/g, \"\").trim();\n if (/\\bmutation\\b/i.test(stripped)) throw new Error(\"Blocked: mutations are not permitted from this dashboard.\");\n if (/\\bsubscription\\b/i.test(stripped)) throw new Error(\"Blocked: subscriptions are not permitted.\");\n if (!/^\\s*(query\\b|\\{)/i.test(stripped)) throw new Error(\"Blocked: only GraphQL queries are permitted.\");\n return stripped;\n}\n\nconst SHOPIFY_TOOL = {\n name: \"shopify_query\",\n description:\n \"Run a READ-ONLY GraphQL query against this store's Shopify Admin API (version \" + API_VERSION + \"). \" +\n \"Use it for anything not already in the DASHBOARD_DATA: specific orders, customers, collections, \" +\n \"metafields, discounts, theme files, individual products. Mutations are rejected.\",\n input_schema: {\n type: \"object\",\n properties: {\n query: { type: \"string\", description: \"A GraphQL query. Must start with 'query' or '{'.\" },\n variables: { type: \"object\", description: \"Optional GraphQL variables.\" },\n },\n required: [\"query\"],\n },\n};\n\nasync function answerQuestion(q: string, d: Dash, history: Array<{ role: string; content: string }> = []): Promise<{ text: string; queries: string[] }> {\n const apiKey = Deno.env.get(\"ANTHROPIC_API_KEY\");\n if (!apiKey) {\n return { text: \"ANTHROPIC_API_KEY is not set, so the ask box is inactive. Add it in Val Town → Environment.\", queries: [] };\n }\n\n const facts = {\n generatedAt: d.generatedAt,\n last30: d.ops,\n weeklyTrends: d.trends.map((t) => ({\n week: t.weekStart, revenue: Math.round(t.revenue), orders: t.orders,\n discountRate: +t.discountRate.toFixed(1), aov: Math.round(t.aov), partial: t.partial,\n })),\n inventory: d.inventory,\n pricing: { rows: d.pricing.rows, avgMargin: d.pricing.avgMargin, weakestMargin: d.pricing.weakestMargin, hasCost: d.pricing.hasCost },\n driftChecks: d.checks,\n openTasks: d.tasks.filter((t) => !t.done),\n liveTheme: d.integrity.liveTheme,\n liveThemeId: d.integrity.liveThemeId,\n catalogFloor: d.integrity.catalogFloor,\n };\n\n const system =\n \"You are the operations analyst for Figgy, a DTC modular play-couch brand on Shopify.\\n\" +\n \"DASHBOARD_DATA below is already computed. For anything it does not cover, use the shopify_query tool \" +\n \"to fetch real data rather than guessing — you have read access to the whole Admin API.\\n\" +\n \"Rules: cite actual numbers. The final weekly bucket is a partial week — exclude it from trends. \" +\n \"Never state a figure you have not seen in the data or a tool result. If something lives outside Shopify \" +\n \"(email, Drive, the reviews platform, Merchant Center, Search Console), say so plainly instead of estimating. \" +\n \"You cannot change anything — mutations are blocked — so recommend actions rather than claiming to have taken them. \" +\n \"Be concise and direct, and lead with the answer.\";\n\n const messages: any[] = [\n { role: \"user\", content: `DASHBOARD_DATA:\\n${JSON.stringify(facts)}` },\n { role: \"assistant\", content: \"Got it — I have the current dashboard data. What would you like to know?\" },\n ...history.map((h) => ({ role: h.role === \"assistant\" ? \"assistant\" : \"user\", content: h.content })),\n { role: \"user\", content: q },\n ];\n const queries: string[] = [];\n\n for (let round = 0; round < 6; round++) {\n const res = await fetch(\"https://api.anthropic.com/v1/messages\", {\n method: \"POST\",\n headers: { \"Content-Type\": \"application/json\", \"x-api-key\": apiKey, \"anthropic-version\": \"2023-06-01\" },\n body: JSON.stringify({ model: \"claude-sonnet-4-6\", max_tokens: 1600, system, tools: [SHOPIFY_TOOL], messages }),\n });\n\n if (!res.ok) return { text: `Anthropic API returned ${res.status}. Check ANTHROPIC_API_KEY.`, queries };\n const j = await res.json();\n const blocks = j.content ?? [];\n const toolUses = blocks.filter((b: any) => b.type === \"tool_use\");\n\n if (!toolUses.length || j.stop_reason !== \"tool_use\") {\n const text = blocks.filter((b: any) => b.type === \"text\").map((b: any) => b.text).join(\"\\n\").trim();\n return { text: text || \"No answer returned.\", queries };\n }\n\n messages.push({ role: \"assistant\", content: blocks });\n const results: any[] = [];\n\n for (const tu of toolUses) {\n let payload: string;\n try {\n const safe = assertReadOnly(String(tu.input?.query ?? \"\"));\n queries.push(safe);\n const data = await gql(safe, tu.input?.variables ?? {});\n payload = JSON.stringify(data).slice(0, 20000);\n } catch (e) {\n payload = `ERROR: ${(e as Error).message}`;\n }\n results.push({ type: \"tool_result\", tool_use_id: tu.id, content: payload });\n }\n messages.push({ role: \"user\", content: results });\n }\n\n return { text: \"Stopped after 6 lookups without reaching an answer. Try narrowing the question.\", queries };\n}\n\n\nexport default async function (req: Request): Promise {\n const url = new URL(req.url);\n const key = Deno.env.get(\"DASH_KEY\");\n\n if (!key) {\n return new Response(\"DASH_KEY is not set. Add it in Val Town → Environment.\", { status: 500 });\n }\n if (url.searchParams.get(\"key\") !== key) {\n return new Response(\"Not found\", { status: 404 });\n }\n\n if (req.method === \"POST\") {\n try {\n const b = await req.json();\n const state = await loadState();\n let data: Omit;\n if (CACHE && Date.now() - CACHE.at < CACHE_TTL_MS) data = CACHE.data;\n else { data = await collect(); CACHE = { at: Date.now(), data }; }\n const full: Dash = { ...data, tasks: [], cadence: [], ads: [], adIssues: [], giftRows: [], research: { ranAt: null, ideas: [], note: \"\" }, partners: { ranAt: null, partners: [], note: \"\" } };\n full.tasks = buildTasks(data, state);\n full.cadence = buildCadence(state);\n const r = await answerQuestion(String(b.q ?? \"\"), full, Array.isArray(b.history) ? b.history : []);\n return new Response(JSON.stringify(r), { headers: { \"Content-Type\": \"application/json\" } });\n } catch (e) {\n return new Response(JSON.stringify({ text: `Error: ${(e as Error).message}`, queries: [] }), {\n headers: { \"Content-Type\": \"application/json\" },\n });\n }\n }\n\n const fresh = url.searchParams.get(\"refresh\") === \"1\";\n const markDone = url.searchParams.get(\"done\");\n const markDid = url.searchParams.get(\"did\");\n const markUndone = url.searchParams.get(\"undone\");\n\n const gname = url.searchParams.get(\"gname\")?.trim();\n const gcode = url.searchParams.get(\"gcode\")?.trim();\n if (gname && gcode) {\n const gifts = await loadGifts();\n gifts.push({\n id: \"g\" + Date.now().toString(36), name: gname,\n handle: url.searchParams.get(\"ghandle\")?.trim() ?? \"\",\n code: gcode.toUpperCase(),\n colour: url.searchParams.get(\"gcolour\")?.trim() ?? \"\",\n sentAt: new Date().toISOString().slice(0, 10), posted: false, note: \"\",\n } as Gift);\n await saveGifts(gifts);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n if (markDid) {\n const st = await loadState();\n st[\"cad:\" + markDid] = { firstSeen: new Date().toISOString().slice(0, 10) };\n await saveState(st);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n if (markDone || markUndone) {\n const state = await loadState();\n const id = (markDone || markUndone)!;\n const today = new Date().toISOString().slice(0, 10);\n state[id] = { firstSeen: state[id]?.firstSeen ?? today, done: !!markDone };\n await saveState(state);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n try {\n let data: Omit;\n let cacheState = \"miss\";\n if (!fresh && CACHE && Date.now() - CACHE.at < CACHE_TTL_MS) {\n data = CACHE.data;\n cacheState = \"hit\";\n } else {\n data = await collect();\n CACHE = { at: Date.now(), data };\n }\n\n const state = await loadState();\n const today = new Date().toISOString().slice(0, 10);\n const withTasks: Dash = { ...data, tasks: [], cadence: [], ads: [], adIssues: [], giftRows: [], research: { ranAt: null, ideas: [], note: \"\" }, partners: { ranAt: null, partners: [], note: \"\" } };\n withTasks.tasks = buildTasks(data, state);\n withTasks.cadence = buildCadence(state);\n withTasks.ads = buildAds(state);\n withTasks.giftRows = buildGiftRows(await loadGifts(), data.campaigns);\n withTasks.adIssues = AD_ISSUES.filter((i) => !state[\"cad:issue-\" + i.id]);\n const br = await briefings();\n withTasks.research = br.research;\n withTasks.partners = br.partners;\n let dirty = false;\n for (const t of withTasks.tasks) {\n if (!state[t.id]) { state[t.id] = { firstSeen: today }; dirty = true; }\n }\n if (dirty) await saveState(state);\n if (url.searchParams.get(\"format\") === \"json\") {\n return new Response(JSON.stringify({ ...withTasks, signals: detectSignals(withTasks) }, null, 2), {\n headers: { \"Content-Type\": \"application/json; charset=utf-8\", \"Access-Control-Allow-Origin\": \"*\" },\n });\n }\n\n return new Response(render(withTasks), {\n headers: { \"Content-Type\": \"text/html; charset=utf-8\", \"X-Cache\": cacheState },\n });\n } catch (e) {\n const msg = (e as Error).message;\n return new Response(\n `\n

Dashboard couldn't load

${esc(msg)}

Most often this is an expired SHOPIFY_TOKEN, or a missing scope\n (read_orders, read_products, read_inventory, read_themes, read_content).

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