\n\n

${esc(d.shop)} — Ops

\n ${new Date(d.generatedAt).toLocaleString(\"en-US\")} · refresh\n

\n\n

Send next

\n ${esc(season.cur.label)}\n ${esc(season.cur.perWeek)}\n ${emailDue.neverDone ? \"not sent yet\" : emailDue.overdue ? `${Math.abs(emailDue.due)}d overdue` : emailDue.due === 0 ? \"due today\" : `next in ${emailDue.due}d`}\n

${esc(season.cur.focus)}

\n\n

\n ${season.cur.ideas.map((i) => `\n ${esc(i.label)}\n ${esc(i.brief)}\n Draft it →\n `).join(\"\")}\n

\n\n

\n Mark sent\n Next window: ${esc(season.next.label)} in ${season.daysToNext}d — ${esc(season.next.perWeek)}\n

\n\n

Full year & segmentation

\n \n ${SEASON.map((s) => `\n \n `).join(\"\")}\n

Window	Cadence	Focus
${esc(s.label)} ${esc(s.from)} → ${esc(s.to)}	${esc(s.perWeek)}	${esc(s.focus)}

Cadence is per segment, not per list.

\n \n \n \n \n

Segment	Send
Engaged — opened in 30-60 days	Full cadence above
Lapsed — 60-180 days	1 / week or less
Cold — 180+ days	Suppress. One win-back, then stop.

Mailing cold subscribers is what damages deliverability, and it drags the engaged segment down with it. Frequency is safe when segmentation is right.

Flows before frequency. Welcome, abandoned cart, browse abandonment, post-purchase and swatch follow-up typically earn more than campaigns at this size, and run unattended.

Benchmarks are category guidance, not fitted to your list. Your engagement rate governs the real ceiling, and it lives in your ESP, not Shopify.

\n\n${signals.length\n ? `

What moved

\n ${signals.map((s) => `

${esc(s.label)}\n ${s.pct >= 0 ? \"+\" : \"\"}${s.pct.toFixed(0)}%

${esc(s.detail)}

${esc(s.why)}

`).join(\"\")}`\n : `

What moved

Nothing outside normal range this week.

`}\n\n

\n${openIssues.length ? `

\n ${openIssues.length} live ad ${openIssues.length === 1 ? \"problem\" : \"problems\"}\n ${openIssues.map((i) => `

\n ${esc(i.text)}\n ${esc(i.where)}\n Mark fixed\n

`).join(\"\")}\n

` : \"\"}\n

\n
\n ${esc(a.label)}\n ${a.neverDone ? \"never done\" : a.overdue ? `${Math.abs(a.due)}d overdue` : a.due === 0 ? \"due today\" : `in ${a.due}d`}\n
\n
${esc(a.note)} every ${a.everyDays}d
\n
\n ${esc(a.cta)} →\n Mark done\n
\n

\n\n

Ideas

\n${d.research.ideas.length\n ? d.research.ideas.map((i: any) => `

${esc(i.headline ?? \"\")}${esc(i.confidence ?? \"\")}

${esc(i.what ?? \"\")}

For Figgy: ${esc(i.why ?? \"\")}

→ ${esc(i.action ?? \"\")}

${esc(i.source ?? \"\")}

`).join(\"\")\n : `

${esc(d.research.note || \"Nothing worth acting on today.\")}

`}\n

${d.research.ranAt ? `Last run ${new Date(d.research.ranAt).toLocaleString(\"en-US\")}. ` : \"\"}${research ? `Run now` : \"Set RESEARCH_URL to enable.\"}

\n\n

Collaboration & seeding candidates${d.partners.partners.length ? ` — ${d.partners.partners.length}` : \"\"}

\n ${d.partners.partners.length\n ? d.partners.partners.map((p: any) => `

${esc(p.name ?? \"\")}${esc(p.type ?? \"\")}

${esc(p.why ?? \"\")}

→ ${esc(p.angle ?? \"\")}

Verify first: ${esc(p.verify ?? \"\")} · ${esc(p.source ?? \"\")}

`).join(\"\")\n : `

${esc(d.partners.note || \"No scan yet.\")}

`}\n

Candidates to vet, not a list to email. Follower counts and engagement are deliberately absent — they cannot be verified from public search and go stale fast. ${research ? `Find candidates` : \"\"}

\n\n

Due now

\n
\n ${esc(c.label)}\n ${c.neverDone ? \"never done\" : c.overdue ? `${Math.abs(c.due)}d overdue` : c.due === 0 ? \"due today\" : `in ${c.due}d`}\n
\n
${esc(c.note)} every ${c.everyDays}d
\n Mark done\n

\n\n

Fix list — ${open_.length} item${open_.length === 1 ? \"\" : \"s\"}${stale.length ? `, ${stale.length} over a week old` : \"\"}

\n ${open_.length === 0\n ? `

Nothing outstanding.

`\n : `

\n
${esc(t.action)}\n ${esc(t.effort)}${t.ageDays >= 3 ? ` 7 ? \"chip--warn\" : \"\"}\">${t.ageDays}d` : \"\"}
\n
${esc(t.evidence)}
\n
${t.link ? `Open in Shopify →` : \"\"}\n Done
\n

\n ${open_.length > 6 ? `

${open_.length - 6} more, lower priority.

` : \"\"}`}\n

\n\n${giftSection(d.giftRows, d.currency, Deno.env.get(\"DASH_KEY\") ?? \"\")}\n${retSection(d)}\n

Last 30 days

Revenue

${money(d.ops.revenue30, c)}

${rev.txt}

Orders

${d.ops.orders30}

${ord.txt}

AOV

${money(d.ops.aov30, c)}

per order

Discount rate

${d.ops.discountRate30.toFixed(1)}%

${money(d.ops.discounts30, c)} given away

Unfulfilled

${d.ops.unfulfilled}

7 ? \"down\" : \"flat\"}\">${d.ops.oldestUnfulfilledDays !== null ? `oldest ${d.ops.oldestUnfulfilledDays}d` : \"none open\"}

\n ${d.ops.cancelledExcluded > 0 ? `

Cancelled, excluded

${d.ops.cancelledExcluded}

mostly Route protection artifacts

` : \"\"}\n

\n${d.ops.truncated ? `

Order volume exceeded 750 in the window; figures are partial.

` : \"\"}\n\n

Trends — last ${d.trends.length} weeks

\n${(() => {\n const labels = d.trends.map((t) => t.label);\n const rev = d.trends.map((t) => t.revenue);\n const ords = d.trends.map((t) => t.orders);\n const disc = d.trends.map((t) => t.discountRate);\n const aovs = d.trends.map((t) => t.aov);\n const dRev = trendDirection(rev);\n const dDisc = trendDirection(disc);\n const dAov = trendDirection(aovs);\n const usd = (n: number) => n >= 1000 ? `$${(n / 1000).toFixed(n >= 10000 ? 0 : 1)}k` : `$${n.toFixed(0)}`;\n return `\n

Revenue by week${dRev ? `= 0 ? \"up\" : \"down\"}\">${dRev.txt}` : \"\"}

\n ${chart(rev, labels, { mode: \"bar\", fmt: usd, color: \"#2F5225\", partialLast: true })}\n

Orders by week

\n ${chart(ords, labels, { mode: \"bar\", fmt: (n) => n.toFixed(0), color: \"#5B7E54\", partialLast: true })}\n

Discount rate by week${dDisc ? `${dDisc.txt}` : \"\"}

\n ${chart(disc, labels, { mode: \"line\", fmt: (n) => `${n.toFixed(0)}%`, color: \"#EF7D5B\", partialLast: true })}\n

Average order value by week${dAov ? `= 0 ? \"up\" : \"down\"}\">${dAov.txt}` : \"\"}

\n ${chart(aovs, labels, { mode: \"line\", fmt: usd, color: \"#1F2120\", partialLast: true })}\n

Final bar/point is the current partial week, shown faded. Direction compares the recent half against the earlier half, excluding that partial week.

`;\n})()}\n\n

Campaigns — per-code performance

Full-price orders

${d.fullPriceShare.toFixed(0)}%

= 60 ? \"up\" : \"down\"}\">of last 30 days used no code

Codes in use

${d.campaigns.length}

across the window

Given away

${money(d.campaigns.reduce((s, c) => s + c.discounts, 0), c)}

total discount on coded orders

\n${d.campaigns.length\n ? `\n ${d.campaigns.map((cm) => {\n const eff = cm.revenue > 0 ? (cm.discounts / (cm.revenue + cm.discounts)) * 100 : 0;\n return `\n \n \n \n \n \n \n `;\n }).join(\"\")}

Code	Orders	Revenue	AOV	Discount given	Active
${esc(cm.code)}	${cm.orders}	${money(cm.revenue, c)}	${money(cm.aov, c)}${cm.aov < d.ops.aov30 * 0.9 ? ' below avg' : \"\"}	${money(cm.discounts, c)} (${eff.toFixed(0)}%)	${esc(cm.firstSeen)} → ${esc(cm.lastSeen)}

A code whose AOV sits below your overall average is discounting orders that would likely have happened anyway.

`\n : `

No discount codes used in the window. Nothing to attribute — which also means nothing is measurable yet.

`}\n\n

Pricing — full matrix, margins and every price claim

Catalog floor

${esc(d.integrity.catalogFloor)}

cheapest buyable variant

Price points

${d.pricing.rows.length}

colour / fabric combinations

\n ${d.pricing.hasCost\n ? `

Average margin

${d.pricing.avgMargin!.toFixed(0)}%

= 60 ? \"up\" : \"down\"}\">${d.pricing.weakestMargin ? `weakest ${d.pricing.weakestMargin.margin.toFixed(0)}% on ${esc(d.pricing.weakestMargin.label)}` : \"\"}

`\n : `

Margin

Not available

add cost per item in Shopify to unlock

`}\n

\n\n\n ${d.pricing.sizes.map((s) => ``).join(\"\")}\n ${d.pricing.rows.map((r) => `\n \n \n ${d.pricing.sizes.map((s) => {\n const cell = r.sizes[s];\n if (!cell) return ``;\n const strike = cell.compareAt ? `$${cell.compareAt.toFixed(0)} ` : \"\";\n const mg = cell.margin !== null\n ? `

= 60 ? \"up\" : cell.margin >= 50 ? \"flat\" : \"down\"}\">${cell.margin.toFixed(0)}% margin

`\n : \"\";\n return ``;\n }).join(\"\")}\n \n `).join(\"\")}\n

Colour	Fabric	${esc(s)}	Stock
${esc(r.colour)}${r.onSale ? ' clearance' : \"\"}	${esc(r.fabric)}	—	${strike}$${cell.price.toFixed(0)}${mg}	${r.qty}

\n\n${d.pricing.claims.filter((c) => c.verdict === \"below-floor\").length\n ? `

${d.pricing.claims.filter((c) => c.verdict === \"below-floor\").length} price figure(s) below the catalog floor — see the fix list.

`\n : `

All ${d.pricing.claims.length} price figures across theme templates match the catalog.

`}\n\n

Inventory by colour

\n\n${d.inventory.map((i) => ``).join(\"\")}\n

Colour	Units	From
${esc(i.title)}	${i.qty}	$${esc(i.price)}	${i.onSale ? 'clearance' : \"\"}

\n\n

Site integrity — theme, images, price claims

Live theme

${esc(d.integrity.liveTheme)}

${esc(d.integrity.liveThemeId)}

Homepage images

${d.integrity.images.length - badImages.length}/${d.integrity.images.length}

${badImages.length ? `${badImages.length} failing` : \"all resolving\"}

Catalog floor

${esc(d.integrity.catalogFloor)}

${d.integrity.priceMismatch ? \"copy shows less\" : \"copy consistent\"}

\n\n${badImages.length\n ? `${badImages.map((i) => ``).join(\"\")}

Broken image	Status
${esc(i.name)}	${i.status \|\| \"ERR\"}

`\n : \"\"}\n\n${d.integrity.staleAssetRefs.length\n ? `${d.integrity.staleAssetRefs.map((u) => ``).join(\"\")}

Fragile theme-asset URL
${esc(u)}

`\n : \"\"}\n\n

Prices appearing in homepage copy

\n\n${d.integrity.priceStrings.map((p) => {\n const n = parseFloat(p.replace(/[^0-9.]/g, \"\"));\n const floor = parseFloat(d.integrity.catalogFloor.replace(/[^0-9.]/g, \"\")) || 0;\n const bad = n >= 200 && floor > 0 && n < floor;\n return ``;\n }).join(\"\")}\n

Figure
${esc(p)}	${bad ? 'below floor' : 'ok'}

\n\n

\n\n\n

Ask the data

Claude has read-only access to your full Shopify Admin API and will fetch what it needs. It can recommend changes, not make them.

Try: which colours are slowest moving? · why did revenue jump last week? · which codes cost me the most margin?

\n \n

\n\n\n${d.errors.length ? `

Partial data:

${esc(e)}

` : \"\"}\n\n

`;\n}\n\nfunction assertReadOnly(q: string) {\n const stripped = q.replace(/#[^\\n]*/g, \"\").trim();\n if (/\\bmutation\\b/i.test(stripped)) throw new Error(\"Blocked: mutations are not permitted from this dashboard.\");\n if (/\\bsubscription\\b/i.test(stripped)) throw new Error(\"Blocked: subscriptions are not permitted.\");\n if (!/^\\s*(query\\b|\\{)/i.test(stripped)) throw new Error(\"Blocked: only GraphQL queries are permitted.\");\n return stripped;\n}\n\nconst SHOPIFY_TOOL = {\n name: \"shopify_query\",\n description:\n \"Run a READ-ONLY GraphQL query against this store's Shopify Admin API (version \" + API_VERSION + \"). \" +\n \"Use it for anything not already in the DASHBOARD_DATA: specific orders, customers, collections, \" +\n \"metafields, discounts, theme files, individual products. Mutations are rejected.\",\n input_schema: {\n type: \"object\",\n properties: {\n query: { type: \"string\", description: \"A GraphQL query. Must start with 'query' or '{'.\" },\n variables: { type: \"object\", description: \"Optional GraphQL variables.\" },\n },\n required: [\"query\"],\n },\n};\n\nasync function answerQuestion(q: string, d: Dash, history: Array<{ role: string; content: string }> = []): Promise<{ text: string; queries: string[] }> {\n const apiKey = Deno.env.get(\"ANTHROPIC_API_KEY\");\n if (!apiKey) {\n return { text: \"ANTHROPIC_API_KEY is not set, so the ask box is inactive. Add it in Val Town → Environment.\", queries: [] };\n }\n\n const facts = {\n generatedAt: d.generatedAt,\n last30: d.ops,\n weeklyTrends: d.trends.map((t) => ({\n week: t.weekStart, revenue: Math.round(t.revenue), orders: t.orders,\n discountRate: +t.discountRate.toFixed(1), aov: Math.round(t.aov), partial: t.partial,\n })),\n inventory: d.inventory,\n pricing: { rows: d.pricing.rows, avgMargin: d.pricing.avgMargin, weakestMargin: d.pricing.weakestMargin, hasCost: d.pricing.hasCost },\n driftChecks: d.checks,\n openTasks: d.tasks.filter((t) => !t.done),\n liveTheme: d.integrity.liveTheme,\n liveThemeId: d.integrity.liveThemeId,\n catalogFloor: d.integrity.catalogFloor,\n };\n\n const system =\n \"You are the operations analyst for Figgy, a DTC modular play-couch brand on Shopify.\\n\" +\n \"DASHBOARD_DATA below is already computed. For anything it does not cover, use the shopify_query tool \" +\n \"to fetch real data rather than guessing — you have read access to the whole Admin API.\\n\" +\n \"Rules: cite actual numbers. The final weekly bucket is a partial week — exclude it from trends. \" +\n \"Never state a figure you have not seen in the data or a tool result. If something lives outside Shopify \" +\n \"(email, Drive, the reviews platform, Merchant Center, Search Console), say so plainly instead of estimating. \" +\n \"You cannot change anything — mutations are blocked — so recommend actions rather than claiming to have taken them. \" +\n \"Be concise and direct, and lead with the answer.\";\n\n const messages: any[] = [\n { role: \"user\", content: `DASHBOARD_DATA:\\n${JSON.stringify(facts)}` },\n { role: \"assistant\", content: \"Got it — I have the current dashboard data. What would you like to know?\" },\n ...history.map((h) => ({ role: h.role === \"assistant\" ? \"assistant\" : \"user\", content: h.content })),\n { role: \"user\", content: q },\n ];\n const queries: string[] = [];\n\n for (let round = 0; round < 6; round++) {\n const res = await fetch(\"https://api.anthropic.com/v1/messages\", {\n method: \"POST\",\n headers: { \"Content-Type\": \"application/json\", \"x-api-key\": apiKey, \"anthropic-version\": \"2023-06-01\" },\n body: JSON.stringify({ model: \"claude-sonnet-4-6\", max_tokens: 1600, system, tools: [SHOPIFY_TOOL], messages }),\n });\n\n if (!res.ok) return { text: `Anthropic API returned ${res.status}. Check ANTHROPIC_API_KEY.`, queries };\n const j = await res.json();\n const blocks = j.content ?? [];\n const toolUses = blocks.filter((b: any) => b.type === \"tool_use\");\n\n if (!toolUses.length || j.stop_reason !== \"tool_use\") {\n const text = blocks.filter((b: any) => b.type === \"text\").map((b: any) => b.text).join(\"\\n\").trim();\n return { text: text || \"No answer returned.\", queries };\n }\n\n messages.push({ role: \"assistant\", content: blocks });\n const results: any[] = [];\n\n for (const tu of toolUses) {\n let payload: string;\n try {\n const safe = assertReadOnly(String(tu.input?.query ?? \"\"));\n queries.push(safe);\n const data = await gql(safe, tu.input?.variables ?? {});\n payload = JSON.stringify(data).slice(0, 20000);\n } catch (e) {\n payload = `ERROR: ${(e as Error).message}`;\n }\n results.push({ type: \"tool_result\", tool_use_id: tu.id, content: payload });\n }\n messages.push({ role: \"user\", content: results });\n }\n\n return { text: \"Stopped after 6 lookups without reaching an answer. Try narrowing the question.\", queries };\n}\n\n\nexport default async function (req: Request): Promise {\n const url = new URL(req.url);\n const key = Deno.env.get(\"DASH_KEY\");\n\n if (!key) {\n return new Response(\"DASH_KEY is not set. Add it in Val Town → Environment.\", { status: 500 });\n }\n if (url.searchParams.get(\"key\") !== key) {\n return new Response(\"Not found\", { status: 404 });\n }\n\n if (req.method === \"POST\") {\n try {\n const b = await req.json();\n const state = await loadState();\n let data: Omit;\n if (CACHE && Date.now() - CACHE.at < CACHE_TTL_MS) data = CACHE.data;\n else { data = await collect(); CACHE = { at: Date.now(), data }; }\n const full: Dash = { ...data, tasks: [], cadence: [], ads: [], adIssues: [], giftRows: [], research: { ranAt: null, ideas: [], note: \"\" }, partners: { ranAt: null, partners: [], note: \"\" } };\n full.tasks = buildTasks(data, state);\n full.cadence = buildCadence(state);\n const r = await answerQuestion(String(b.q ?? \"\"), full, Array.isArray(b.history) ? b.history : []);\n return new Response(JSON.stringify(r), { headers: { \"Content-Type\": \"application/json\" } });\n } catch (e) {\n return new Response(JSON.stringify({ text: `Error: ${(e as Error).message}`, queries: [] }), {\n headers: { \"Content-Type\": \"application/json\" },\n });\n }\n }\n\n const fresh = url.searchParams.get(\"refresh\") === \"1\";\n const markDone = url.searchParams.get(\"done\");\n const markDid = url.searchParams.get(\"did\");\n const markUndone = url.searchParams.get(\"undone\");\n\n const gname = url.searchParams.get(\"gname\")?.trim();\n const gcode = url.searchParams.get(\"gcode\")?.trim();\n if (gname && gcode) {\n const gifts = await loadGifts();\n gifts.push({\n id: \"g\" + Date.now().toString(36), name: gname,\n handle: url.searchParams.get(\"ghandle\")?.trim() ?? \"\",\n code: gcode.toUpperCase(),\n colour: url.searchParams.get(\"gcolour\")?.trim() ?? \"\",\n sentAt: new Date().toISOString().slice(0, 10), posted: false, note: \"\",\n } as Gift);\n await saveGifts(gifts);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n if (markDid) {\n const st = await loadState();\n st[\"cad:\" + markDid] = { firstSeen: new Date().toISOString().slice(0, 10) };\n await saveState(st);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n if (markDone || markUndone) {\n const state = await loadState();\n const id = (markDone || markUndone)!;\n const today = new Date().toISOString().slice(0, 10);\n state[id] = { firstSeen: state[id]?.firstSeen ?? today, done: !!markDone };\n await saveState(state);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n try {\n let data: Omit;\n let cacheState = \"miss\";\n if (!fresh && CACHE && Date.now() - CACHE.at < CACHE_TTL_MS) {\n data = CACHE.data;\n cacheState = \"hit\";\n } else {\n data = await collect();\n CACHE = { at: Date.now(), data };\n }\n\n const state = await loadState();\n const today = new Date().toISOString().slice(0, 10);\n const withTasks: Dash = { ...data, tasks: [], cadence: [], ads: [], adIssues: [], giftRows: [], research: { ranAt: null, ideas: [], note: \"\" }, partners: { ranAt: null, partners: [], note: \"\" } };\n withTasks.tasks = buildTasks(data, state);\n withTasks.cadence = buildCadence(state);\n withTasks.ads = buildAds(state);\n withTasks.giftRows = buildGiftRows(await loadGifts(), data.campaigns);\n withTasks.adIssues = AD_ISSUES.filter((i) => !state[\"cad:issue-\" + i.id]);\n const br = await briefings();\n withTasks.research = br.research;\n withTasks.partners = br.partners;\n let dirty = false;\n for (const t of withTasks.tasks) {\n if (!state[t.id]) { state[t.id] = { firstSeen: today }; dirty = true; }\n }\n if (dirty) await saveState(state);\n if (url.searchParams.get(\"format\") === \"json\") {\n return new Response(JSON.stringify({ ...withTasks, signals: detectSignals(withTasks) }, null, 2), {\n headers: { \"Content-Type\": \"application/json; charset=utf-8\", \"Access-Control-Allow-Origin\": \"*\" },\n });\n }\n\n return new Response(render(withTasks), {\n headers: { \"Content-Type\": \"text/html; charset=utf-8\", \"X-Cache\": cacheState },\n });\n } catch (e) {\n const msg = (e as Error).message;\n return new Response(\n `\n

Dashboard couldn't load

${esc(msg)}

Most often this is an expired SHOPIFY_TOKEN, or a missing scope\n (read_orders, read_products, read_inventory, read_themes, read_content).

\n `,\n { status: 500, headers: { \"Content-Type\": \"text/html; charset=utf-8\" } },\n );\n }\n}",[59],"59854339-6594-4c77-bd9a-de8b2ca1acf6","gifting.ts","197c8b5a-9c13-11f1-8657-1607ee4eb77e",28,["D",1787174186482],3,"/**\n * Gifting / seeding tracker. Records live in blob storage so they survive\n * restarts, and join to live discount-code performance for real ROI.\n */\n\nconst GIFT_BLOB = \"figgy_gifts\";\n\n/** Editable. Units to seed per month, front-loaded because content needs lead time. */\nexport const GIFT_TARGETS: Record = {\n \"08\": { units: 8, note: \"Start now — these post in September.\" },\n \"09\": { units: 14, note: \"The month that matters. This content carries Q4.\" },\n \"10\": { units: 14, note: \"Last useful window for pre-Black Friday content.\" },\n \"11\": { units: 6, note: \"Only fast-turnaround creators.\" },\n \"12\": { units: 3, note: \"Seeding for Q1, not this season.\" },\n \"01\": { units: 6, note: \"Rebuild the pipeline after the peak.\" },\n \"02\": { units: 6, note: \"\" }, \"03\": { units: 6, note: \"\" }, \"04\": { units: 6, note: \"\" },\n \"05\": { units: 6, note: \"\" }, \"06\": { units: 8, note: \"Back-to-school content starts here.\" },\n \"07\": { units: 8, note: \"Back-to-school content starts here.\" },\n};\n\n/** All-in cost of one gifted Figgy: unit cost plus freight on a bulky item. */\nexport const GIFT_COST = 140;\n\nexport interface Gift {\n id: string;\n name: string;\n handle: string;\n code: string;\n colour: string;\n sentAt: string;\n posted: boolean;\n note: string;\n}\n\nexport async function loadGifts(): Promise {\n try {\n const { blob } = await import(\"https://esm.town/v/std/blob\");\n const v = (await blob.getJSON(GIFT_BLOB)) as Gift[];\n return Array.isArray(v) ? v : [];\n } catch {\n return [];\n }\n}\n\nexport async function saveGifts(g: Gift[]) {\n try {\n const { blob } = await import(\"https://esm.town/v/std/blob\");\n await blob.setJSON(GIFT_BLOB, g);\n } catch { /* best effort */ }\n}\n\nexport interface GiftRow extends Gift {\n orders: number;\n revenue: number;\n grossProfit: number;\n roi: number | null;\n daysSince: number;\n verdict: \"too early\" | \"no return\" | \"paid back\" | \"strong\";\n}\n\n/** Joins each gift to its discount code's real performance. */\nexport function buildGiftRows(\n gifts: Gift[],\n campaigns: Array<{ code: string; orders: number; revenue: number }>,\n marginPct = 73,\n): GiftRow[] {\n const now = Date.now();\n const byCode = new Map(campaigns.map((c) => [c.code.toUpperCase(), c]));\n return gifts.map((g) => {\n const c = byCode.get((g.code || \"\").toUpperCase());\n const orders = c?.orders ?? 0;\n const revenue = c?.revenue ?? 0;\n const grossProfit = revenue * (marginPct / 100);\n const daysSince = Math.floor((now - new Date(g.sentAt).getTime()) / 864e5);\n const roi = GIFT_COST > 0 ? ((grossProfit - GIFT_COST) / GIFT_COST) * 100 : null;\n let verdict: GiftRow[\"verdict\"];\n if (orders === 0 && daysSince < 60) verdict = \"too early\";\n else if (orders === 0) verdict = \"no return\";\n else if (grossProfit >= GIFT_COST * 2) verdict = \"strong\";\n else if (grossProfit >= GIFT_COST) verdict = \"paid back\";\n else verdict = \"no return\";\n return { ...g, orders, revenue, grossProfit, roi, daysSince, verdict };\n }).sort((a, b) => b.revenue - a.revenue || a.sentAt.localeCompare(b.sentAt));\n}\n\nconst esc = (s: string) =>\n String(s ?? \"\").replace(/[&<>\"]/g, (c) => ({ \"&\": \"&\", \"<\": \"<\", \">\": \">\", '\"': \""\" }[c]!));\nconst money = (n: number, cur = \"USD\") =>\n new Intl.NumberFormat(\"en-US\", { style: \"currency\", currency: cur, maximumFractionDigits: 0 }).format(n || 0);\n\nexport function giftSection(rows: GiftRow[], currency: string, dashKey: string): string {\n const mm = String(new Date().getMonth() + 1).padStart(2, \"0\");\n const target = GIFT_TARGETS[mm] ?? { units: 6, note: \"\" };\n const monthPrefix = new Date().toISOString().slice(0, 7);\n const sentThisMonth = rows.filter((r) => r.sentAt.startsWith(monthPrefix)).length;\n const behind = target.units - sentThisMonth;\n\n const spend = rows.length * GIFT_COST;\n const profit = rows.reduce((s, r) => s + r.grossProfit, 0);\n const netRoi = spend > 0 ? ((profit - spend) / spend) * 100 : 0;\n const paidBack = rows.filter((r) => r.verdict === \"paid back\" || r.verdict === \"strong\").length;\n const dead = rows.filter((r) => r.verdict === \"no return\").length;\n\n return `

Gifting

\n ${sentThisMonth} / ${target.units}\n gifted this month\n

\n 0 ? \"over\" : \"\"}\">${behind > 0 ? `${behind} behind target` : \"on target\"}\n

\n ${target.note ? `

${esc(target.note)}

` : \"\"}\n\n ${rows.length\n ? `

\n ${rows.length} gifted all time · ${money(spend, currency)} at cost\n ${money(profit, currency)} gross profit returned\n = 0 ? \"up\" : \"down\"}\">${netRoi >= 0 ? \"+\" : \"\"}${netRoi.toFixed(0)}% net ROI\n ${paidBack} paid back · ${dead} did not\n

\n \n ${rows.slice(0, 20).map((r) => `\n \n \n \n \n \n `).join(\"\")}\n

Creator	Code	Orders	Revenue	Verdict
${esc(r.name)}${r.handle ? ` ${esc(r.handle)} ` : \"\"}	${esc(r.code)}	${r.orders}	${money(r.revenue, currency)}	${esc(r.verdict)} ${r.daysSince}d ago

`\n : `

No gifts recorded yet. Add one below — the code is what makes it measurable.

`}\n\n \n

Cost assumed at ${money(GIFT_COST, currency)} per unit — unit cost plus freight. Revenue is whatever the code actually drove, joined live. Break-even is roughly one order.

\n\n`;\n}\n\nexport function retSection(d: any): string {\n const r = d.retention;\n const cur = d.currency;\n return `

Who is buying

\n New ${money(r.newRevenue, cur)} · ${r.newOrders} orders · ${money(r.newAov, cur)} AOV\n Returning ${money(r.repeatRevenue, cur)} · ${r.repeatOrders} orders · ${money(r.repeatAov, cur)} AOV\n

${r.repeatRevShare.toFixed(0)}% of attributed revenue over the last 26 weeks came from people who had bought before.${\n r.repeatAov > r.newAov\n ? ` Returning customers spend ${money(r.repeatAov - r.newAov, cur)} more per order.`\n : r.newAov > r.repeatAov\n ? ` First orders are ${money(r.newAov - r.repeatAov, cur)} larger — second purchases are add-ons, not couches.`\n : \"\"}

\n ${r.unknownOrders > 0 ? `

${r.unknownOrders} order(s) worth ${money(r.unknownRevenue, cur)} had no customer record (guest checkout) and are excluded from the split rather than guessed at.

` : \"\"}\n

Counted across the 26-week window. Anyone whose lifetime order count exceeds what falls inside it is treated as returning.

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