\n\n

${esc(d.shop)} — Ops

\n ${new Date(d.generatedAt).toLocaleString(\"en-US\")} · refresh\n

\n\n

Send next

\n ${esc(season.cur.label)}\n ${esc(season.cur.perWeek)}\n ${emailDue.neverDone ? \"not sent yet\" : emailDue.overdue ? `${Math.abs(emailDue.due)}d overdue` : emailDue.due === 0 ? \"due today\" : `next in ${emailDue.due}d`}\n

${esc(season.cur.focus)}

\n\n

\n ${season.cur.ideas.map((i) => `\n ${esc(i.label)}\n ${esc(i.brief)}\n Draft it →\n `).join(\"\")}\n

\n\n

\n Mark sent\n Next window: ${esc(season.next.label)} in ${season.daysToNext}d — ${esc(season.next.perWeek)}\n

\n\n

Full year & segmentation

\n \n ${SEASON.map((s) => `\n \n `).join(\"\")}\n

Window	Cadence	Focus
${esc(s.label)} ${esc(s.from)} → ${esc(s.to)}	${esc(s.perWeek)}	${esc(s.focus)}

Cadence is per segment, not per list.

\n \n \n \n \n

Segment	Send
Engaged — opened in 30-60 days	Full cadence above
Lapsed — 60-180 days	1 / week or less
Cold — 180+ days	Suppress. One win-back, then stop.

Mailing cold subscribers is what damages deliverability, and it drags the engaged segment down with it. Frequency is safe when segmentation is right.

Flows before frequency. Welcome, abandoned cart, browse abandonment, post-purchase and swatch follow-up typically earn more than campaigns at this size, and run unattended.

Benchmarks are category guidance, not fitted to your list. Your engagement rate governs the real ceiling, and it lives in your ESP, not Shopify.

\n\n${signals.length\n ? `

What moved

\n ${signals.map((s) => `

${esc(s.label)}\n ${s.pct >= 0 ? \"+\" : \"\"}${s.pct.toFixed(0)}%

${esc(s.detail)}

${esc(s.why)}

`).join(\"\")}`\n : `

What moved

Nothing outside normal range this week.

`}\n\n

Due now

\n
\n ${esc(c.label)}\n ${c.neverDone ? \"never done\" : c.overdue ? `${Math.abs(c.due)}d overdue` : c.due === 0 ? \"due today\" : `in ${c.due}d`}\n
\n
${esc(c.note)} every ${c.everyDays}d
\n Mark done\n

\n\n

Fix list — ${open_.length} item${open_.length === 1 ? \"\" : \"s\"}${stale.length ? `, ${stale.length} over a week old` : \"\"}

\n ${open_.length === 0\n ? `

Nothing outstanding.

`\n : `

\n
${esc(t.action)}\n ${esc(t.effort)}${t.ageDays >= 3 ? ` 7 ? \"chip--warn\" : \"\"}\">${t.ageDays}d` : \"\"}
\n
${esc(t.evidence)}
\n
${t.link ? `Open in Shopify →` : \"\"}\n Done
\n

\n ${open_.length > 6 ? `

${open_.length - 6} more, lower priority.

` : \"\"}`}\n

\n\n

Last 30 days

Revenue

${money(d.ops.revenue30, c)}

${rev.txt}

Orders

${d.ops.orders30}

${ord.txt}

AOV

${money(d.ops.aov30, c)}

per order

Discount rate

${d.ops.discountRate30.toFixed(1)}%

${money(d.ops.discounts30, c)} given away

Unfulfilled

${d.ops.unfulfilled}

7 ? \"down\" : \"flat\"}\">${d.ops.oldestUnfulfilledDays !== null ? `oldest ${d.ops.oldestUnfulfilledDays}d` : \"none open\"}

\n ${d.ops.cancelledExcluded > 0 ? `

Cancelled, excluded

${d.ops.cancelledExcluded}

mostly Route protection artifacts

` : \"\"}\n

\n${d.ops.truncated ? `

Order volume exceeded 750 in the window; figures are partial.

` : \"\"}\n\n

Trends — last ${d.trends.length} weeks

\n${(() => {\n const labels = d.trends.map((t) => t.label);\n const rev = d.trends.map((t) => t.revenue);\n const ords = d.trends.map((t) => t.orders);\n const disc = d.trends.map((t) => t.discountRate);\n const aovs = d.trends.map((t) => t.aov);\n const dRev = trendDirection(rev);\n const dDisc = trendDirection(disc);\n const dAov = trendDirection(aovs);\n const usd = (n: number) => n >= 1000 ? `$${(n / 1000).toFixed(n >= 10000 ? 0 : 1)}k` : `$${n.toFixed(0)}`;\n return `\n

Revenue by week${dRev ? `= 0 ? \"up\" : \"down\"}\">${dRev.txt}` : \"\"}

\n ${chart(rev, labels, { mode: \"bar\", fmt: usd, color: \"#2F5225\", partialLast: true })}\n

Orders by week

\n ${chart(ords, labels, { mode: \"bar\", fmt: (n) => n.toFixed(0), color: \"#5B7E54\", partialLast: true })}\n

Discount rate by week${dDisc ? `${dDisc.txt}` : \"\"}

\n ${chart(disc, labels, { mode: \"line\", fmt: (n) => `${n.toFixed(0)}%`, color: \"#EF7D5B\", partialLast: true })}\n

Average order value by week${dAov ? `= 0 ? \"up\" : \"down\"}\">${dAov.txt}` : \"\"}

\n ${chart(aovs, labels, { mode: \"line\", fmt: usd, color: \"#1F2120\", partialLast: true })}\n

Final bar/point is the current partial week, shown faded. Direction compares the recent half against the earlier half, excluding that partial week.

`;\n})()}\n\n

Campaigns — per-code performance

Full-price orders

${d.fullPriceShare.toFixed(0)}%

= 60 ? \"up\" : \"down\"}\">of last 30 days used no code

Codes in use

${d.campaigns.length}

across the window

Given away

${money(d.campaigns.reduce((s, c) => s + c.discounts, 0), c)}

total discount on coded orders

\n${d.campaigns.length\n ? `\n ${d.campaigns.map((cm) => {\n const eff = cm.revenue > 0 ? (cm.discounts / (cm.revenue + cm.discounts)) * 100 : 0;\n return `\n \n \n \n \n \n \n `;\n }).join(\"\")}

Code	Orders	Revenue	AOV	Discount given	Active
${esc(cm.code)}	${cm.orders}	${money(cm.revenue, c)}	${money(cm.aov, c)}${cm.aov < d.ops.aov30 * 0.9 ? ' below avg' : \"\"}	${money(cm.discounts, c)} (${eff.toFixed(0)}%)	${esc(cm.firstSeen)} → ${esc(cm.lastSeen)}

A code whose AOV sits below your overall average is discounting orders that would likely have happened anyway.

`\n : `

No discount codes used in the window. Nothing to attribute — which also means nothing is measurable yet.

`}\n\n

Pricing — full matrix, margins and every price claim

Catalog floor

${esc(d.integrity.catalogFloor)}

cheapest buyable variant

Price points

${d.pricing.rows.length}

colour / fabric combinations

\n ${d.pricing.hasCost\n ? `

Average margin

${d.pricing.avgMargin!.toFixed(0)}%

= 60 ? \"up\" : \"down\"}\">${d.pricing.weakestMargin ? `weakest ${d.pricing.weakestMargin.margin.toFixed(0)}% on ${esc(d.pricing.weakestMargin.label)}` : \"\"}

`\n : `

Margin

Not available

add cost per item in Shopify to unlock

`}\n

\n\n\n ${d.pricing.sizes.map((s) => ``).join(\"\")}\n ${d.pricing.rows.map((r) => `\n \n \n ${d.pricing.sizes.map((s) => {\n const cell = r.sizes[s];\n if (!cell) return ``;\n const strike = cell.compareAt ? `$${cell.compareAt.toFixed(0)} ` : \"\";\n const mg = cell.margin !== null\n ? `

= 60 ? \"up\" : cell.margin >= 50 ? \"flat\" : \"down\"}\">${cell.margin.toFixed(0)}% margin

`\n : \"\";\n return ``;\n }).join(\"\")}\n \n `).join(\"\")}\n

Colour	Fabric	${esc(s)}	Stock
${esc(r.colour)}${r.onSale ? ' clearance' : \"\"}	${esc(r.fabric)}	—	${strike}$${cell.price.toFixed(0)}${mg}	${r.qty}

\n\n

Every price figure on the site

\n${d.pricing.claims.length\n ? `\n ${d.pricing.claims.map((cl) => `\n `).join(\"\")}

Template	Figure
${esc(cl.where)}	${esc(cl.figure)}	${cl.verdict === \"below-floor\" ? 'below floor' : 'ok'}

Scanned across every JSON template in the live theme, not just the homepage.

`\n : `

No price figures found in theme templates.

`}\n\n

Inventory by colour

\n\n${d.inventory.map((i) => ``).join(\"\")}\n

Colour	Units	From
${esc(i.title)}	${i.qty}	$${esc(i.price)}	${i.onSale ? 'clearance' : \"\"}

\n\n

Site integrity — theme, images, price claims

Live theme

${esc(d.integrity.liveTheme)}

${esc(d.integrity.liveThemeId)}

Homepage images

${d.integrity.images.length - badImages.length}/${d.integrity.images.length}

${badImages.length ? `${badImages.length} failing` : \"all resolving\"}

Catalog floor

${esc(d.integrity.catalogFloor)}

${d.integrity.priceMismatch ? \"copy shows less\" : \"copy consistent\"}

\n\n${badImages.length\n ? `${badImages.map((i) => ``).join(\"\")}

Broken image	Status
${esc(i.name)}	${i.status \|\| \"ERR\"}

`\n : \"\"}\n\n${d.integrity.staleAssetRefs.length\n ? `${d.integrity.staleAssetRefs.map((u) => ``).join(\"\")}

Fragile theme-asset URL
${esc(u)}

`\n : \"\"}\n\n

Prices appearing in homepage copy

\n\n${d.integrity.priceStrings.map((p) => {\n const n = parseFloat(p.replace(/[^0-9.]/g, \"\"));\n const floor = parseFloat(d.integrity.catalogFloor.replace(/[^0-9.]/g, \"\")) || 0;\n const bad = n >= 200 && floor > 0 && n < floor;\n return ``;\n }).join(\"\")}\n

Figure
${esc(p)}	${bad ? 'below floor' : 'ok'}

\n\n

\n\n\n

Ask the data

Claude has read-only access to your full Shopify Admin API and will fetch what it needs. It can recommend changes, not make them.

Try: which colours are slowest moving? · why did revenue jump last week? · which codes cost me the most margin?

\n \n

\n\n\n${d.errors.length ? `

Partial data:

${esc(e)}

` : \"\"}\n\n

`;\n}\n\nfunction assertReadOnly(q: string) {\n const stripped = q.replace(/#[^\\n]*/g, \"\").trim();\n if (/\\bmutation\\b/i.test(stripped)) throw new Error(\"Blocked: mutations are not permitted from this dashboard.\");\n if (/\\bsubscription\\b/i.test(stripped)) throw new Error(\"Blocked: subscriptions are not permitted.\");\n if (!/^\\s*(query\\b|\\{)/i.test(stripped)) throw new Error(\"Blocked: only GraphQL queries are permitted.\");\n return stripped;\n}\n\nconst SHOPIFY_TOOL = {\n name: \"shopify_query\",\n description:\n \"Run a READ-ONLY GraphQL query against this store's Shopify Admin API (version \" + API_VERSION + \"). \" +\n \"Use it for anything not already in the DASHBOARD_DATA: specific orders, customers, collections, \" +\n \"metafields, discounts, theme files, individual products. Mutations are rejected.\",\n input_schema: {\n type: \"object\",\n properties: {\n query: { type: \"string\", description: \"A GraphQL query. Must start with 'query' or '{'.\" },\n variables: { type: \"object\", description: \"Optional GraphQL variables.\" },\n },\n required: [\"query\"],\n },\n};\n\nasync function answerQuestion(q: string, d: Dash, history: Array<{ role: string; content: string }> = []): Promise<{ text: string; queries: string[] }> {\n const apiKey = Deno.env.get(\"ANTHROPIC_API_KEY\");\n if (!apiKey) {\n return { text: \"ANTHROPIC_API_KEY is not set, so the ask box is inactive. Add it in Val Town → Environment.\", queries: [] };\n }\n\n const facts = {\n generatedAt: d.generatedAt,\n last30: d.ops,\n weeklyTrends: d.trends.map((t) => ({\n week: t.weekStart, revenue: Math.round(t.revenue), orders: t.orders,\n discountRate: +t.discountRate.toFixed(1), aov: Math.round(t.aov), partial: t.partial,\n })),\n inventory: d.inventory,\n pricing: { rows: d.pricing.rows, avgMargin: d.pricing.avgMargin, weakestMargin: d.pricing.weakestMargin, hasCost: d.pricing.hasCost },\n driftChecks: d.checks,\n openTasks: d.tasks.filter((t) => !t.done),\n liveTheme: d.integrity.liveTheme,\n liveThemeId: d.integrity.liveThemeId,\n catalogFloor: d.integrity.catalogFloor,\n };\n\n const system =\n \"You are the operations analyst for Figgy, a DTC modular play-couch brand on Shopify.\\n\" +\n \"DASHBOARD_DATA below is already computed. For anything it does not cover, use the shopify_query tool \" +\n \"to fetch real data rather than guessing — you have read access to the whole Admin API.\\n\" +\n \"Rules: cite actual numbers. The final weekly bucket is a partial week — exclude it from trends. \" +\n \"Never state a figure you have not seen in the data or a tool result. If something lives outside Shopify \" +\n \"(email, Drive, the reviews platform, Merchant Center, Search Console), say so plainly instead of estimating. \" +\n \"You cannot change anything — mutations are blocked — so recommend actions rather than claiming to have taken them. \" +\n \"Be concise and direct, and lead with the answer.\";\n\n const messages: any[] = [\n { role: \"user\", content: `DASHBOARD_DATA:\\n${JSON.stringify(facts)}` },\n { role: \"assistant\", content: \"Got it — I have the current dashboard data. What would you like to know?\" },\n ...history.map((h) => ({ role: h.role === \"assistant\" ? \"assistant\" : \"user\", content: h.content })),\n { role: \"user\", content: q },\n ];\n const queries: string[] = [];\n\n for (let round = 0; round < 6; round++) {\n const res = await fetch(\"https://api.anthropic.com/v1/messages\", {\n method: \"POST\",\n headers: { \"Content-Type\": \"application/json\", \"x-api-key\": apiKey, \"anthropic-version\": \"2023-06-01\" },\n body: JSON.stringify({ model: \"claude-sonnet-4-6\", max_tokens: 1600, system, tools: [SHOPIFY_TOOL], messages }),\n });\n\n if (!res.ok) return { text: `Anthropic API returned ${res.status}. Check ANTHROPIC_API_KEY.`, queries };\n const j = await res.json();\n const blocks = j.content ?? [];\n const toolUses = blocks.filter((b: any) => b.type === \"tool_use\");\n\n if (!toolUses.length || j.stop_reason !== \"tool_use\") {\n const text = blocks.filter((b: any) => b.type === \"text\").map((b: any) => b.text).join(\"\\n\").trim();\n return { text: text || \"No answer returned.\", queries };\n }\n\n messages.push({ role: \"assistant\", content: blocks });\n const results: any[] = [];\n\n for (const tu of toolUses) {\n let payload: string;\n try {\n const safe = assertReadOnly(String(tu.input?.query ?? \"\"));\n queries.push(safe);\n const data = await gql(safe, tu.input?.variables ?? {});\n payload = JSON.stringify(data).slice(0, 20000);\n } catch (e) {\n payload = `ERROR: ${(e as Error).message}`;\n }\n results.push({ type: \"tool_result\", tool_use_id: tu.id, content: payload });\n }\n messages.push({ role: \"user\", content: results });\n }\n\n return { text: \"Stopped after 6 lookups without reaching an answer. Try narrowing the question.\", queries };\n}\n\n\nexport default async function (req: Request): Promise {\n const url = new URL(req.url);\n const key = Deno.env.get(\"DASH_KEY\");\n\n if (!key) {\n return new Response(\"DASH_KEY is not set. Add it in Val Town → Environment.\", { status: 500 });\n }\n if (url.searchParams.get(\"key\") !== key) {\n return new Response(\"Not found\", { status: 404 });\n }\n\n if (req.method === \"POST\") {\n try {\n const b = await req.json();\n const state = await loadState();\n let data: Omit;\n if (CACHE && Date.now() - CACHE.at < CACHE_TTL_MS) data = CACHE.data;\n else { data = await collect(); CACHE = { at: Date.now(), data }; }\n const full: Dash = { ...data, tasks: [], cadence: [] };\n full.tasks = buildTasks(data, state);\n full.cadence = buildCadence(state);\n const r = await answerQuestion(String(b.q ?? \"\"), full, Array.isArray(b.history) ? b.history : []);\n return new Response(JSON.stringify(r), { headers: { \"Content-Type\": \"application/json\" } });\n } catch (e) {\n return new Response(JSON.stringify({ text: `Error: ${(e as Error).message}`, queries: [] }), {\n headers: { \"Content-Type\": \"application/json\" },\n });\n }\n }\n\n const fresh = url.searchParams.get(\"refresh\") === \"1\";\n const markDone = url.searchParams.get(\"done\");\n const markDid = url.searchParams.get(\"did\");\n const markUndone = url.searchParams.get(\"undone\");\n\n if (markDid) {\n const st = await loadState();\n st[\"cad:\" + markDid] = { firstSeen: new Date().toISOString().slice(0, 10) };\n await saveState(st);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n if (markDone || markUndone) {\n const state = await loadState();\n const id = (markDone || markUndone)!;\n const today = new Date().toISOString().slice(0, 10);\n state[id] = { firstSeen: state[id]?.firstSeen ?? today, done: !!markDone };\n await saveState(state);\n return new Response(null, { status: 303, headers: { Location: `?key=${encodeURIComponent(key)}` } });\n }\n\n try {\n let data: Omit;\n let cacheState = \"miss\";\n if (!fresh && CACHE && Date.now() - CACHE.at < CACHE_TTL_MS) {\n data = CACHE.data;\n cacheState = \"hit\";\n } else {\n data = await collect();\n CACHE = { at: Date.now(), data };\n }\n\n const state = await loadState();\n const today = new Date().toISOString().slice(0, 10);\n const withTasks: Dash = { ...data, tasks: [], cadence: [] };\n withTasks.tasks = buildTasks(data, state);\n withTasks.cadence = buildCadence(state);\n let dirty = false;\n for (const t of withTasks.tasks) {\n if (!state[t.id]) { state[t.id] = { firstSeen: today }; dirty = true; }\n }\n if (dirty) await saveState(state);\n if (url.searchParams.get(\"format\") === \"json\") {\n return new Response(JSON.stringify({ ...withTasks, signals: detectSignals(withTasks) }, null, 2), {\n headers: { \"Content-Type\": \"application/json; charset=utf-8\", \"Access-Control-Allow-Origin\": \"*\" },\n });\n }\n\n return new Response(render(withTasks), {\n headers: { \"Content-Type\": \"text/html; charset=utf-8\", \"X-Cache\": cacheState },\n });\n } catch (e) {\n const msg = (e as Error).message;\n return new Response(\n `\n

Dashboard couldn't load

${esc(msg)}

Most often this is an expired SHOPIFY_TOKEN, or a missing scope\n (read_orders, read_products, read_inventory, read_themes, read_content).

\n `,\n { status: 500, headers: { \"Content-Type\": \"text/html; charset=utf-8\" } },\n );\n }\n}",[136],"pulls","branches","forks","envVars",{"_150":152,"_153":63},"connections",{"_150":63,"_151":63},"count","unfilledCount",6,"emptyCount",{"_43":135,"_32":136,"_30":57,"_129":-5,"_41":42,"_40":137,"_130":25,"_38":160,"_13":139,"_34":140,"_36":141,"_24":25,"_133":-5,"_157":161,"_27":162},{"_43":128,"_32":28,"_30":31,"_129":-5,"_41":42,"_40":14,"_130":25,"_38":156,"_13":132,"_34":35,"_36":37,"_24":25,"_133":-5,"_157":158,"_27":159},["D",1787162848155],"children",[],[28],["D",1787162628525],[],[136],["D",1787154294799],{"_97":96,"_104":100},{"_97":96,"_98":-5,"_99":100,"_18":55,"_101":102,"_103":25},{"_13":86,"_32":87,"_43":42,"_88":44,"_89":-5,"_90":-5,"_91":-5,"_92":-5,"_93":-5,"_94":45,"_95":96},"ctx",{"_79":-5,"_123":200,"_201":202,"_203":204,"_205":25,"_206":25,"_207":25,"_208":59,"_209":-5,"_210":-7,"_211":-7,"_212":63,"_213":25,"_214":25,"_215":-5,"_216":25,"_217":25,"_218":25,"_219":-5},"ENV",{"_171":172,"_173":174,"_175":87,"_176":177,"_178":179,"_180":181,"_182":183,"_184":185,"_186":187,"_188":189,"_190":191,"_192":193,"_194":195,"_196":197,"_198":199},"REACT_APP_SENTRY_DSN","https://586020d86f05489db63a554690acf1e9@o1398359.ingest.sentry.io/6724499","RENDER_GIT_COMMIT","e87eb04e707cf64e7e532c8e8ec395f209e17f15","RENDER_GIT_BRANCH","POSTHOG_API_TOKEN","phc_nmoyuAkStEZuUp69rYlg1DZgrIt19Gx0Y4Hwf8tGgJP","POSTHOG_API_HOST","https://wart.val.town","WEB_API_TEMPLATE","https://{val}.web.val.run","APP_URL","https://www.val.town","MODULE_URL","https://esm.town","VANITY_WEB_API_TEMPLATE","https://{label}.val.run/","DENOLS_URL","https://lsp.val.town","NODE_ENV","production","CLOUDFLARE_TURNSTILE_SITE_KEY","0x4AAAAAACtaIZJH7s9rBMZ6","GOOGLE_CLIENT_ID","875989696899-jtsqkhlbdv5jrlsk8631p7ipjg3c6o62.apps.googleusercontent.com","STRIPE_PUBLISHABLE_KEY","pk_live_51N2zvWEpZTTLipIkVEwXrUG9AT0yeOOEYxszarZT1jpsZV58Ly6wlg3SltZpHN26CUalOBmUSY7adQRQiSkCZz2500qSXNkf8Y","API_URL","https://api.val.town",[],"preferencesKeybindings","default","preferencesTheme","light","preferencesFixers","preferencesCopilot","preferencesSelectionAi","preferencesCloseBrackets","preferencesChatPanelState","preferencesDprint","preferencesDenofmt","notificationCount","flagDenols","isBusinessOrgMember","businessOrgHandle","isBusinessOrgAdmin","isHigherTownieTier","navCollapsed","currentOrgId"]

Diff · v16