{title} | 5MC Performance

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Nothing is\n// duplicated; every route renders from these definitions.\n// ===========================================================================\n\n// ---------------------------------------------------------------------------\n// SCHEMAS\n// ---------------------------------------------------------------------------\n\n/** Brand Proof Schema — one verified partner brand / case study. */\nexport interface BrandRecord {\n id: string;\n brandName: string;\n industry: string;\n hookRate: string;\n conversionLift: string;\n roas: string;\n revenueRecovered: string;\n caseStudySummary: string;\n}\n\n/** Advert Spotlight Schema — one active production ad campaign. */\nexport interface SpotlightAd {\n id: string;\n brandName: string;\n campaignTitle: string;\n hookRate: string;\n conversionLift: string;\n roas: string;\n videoUrl: string;\n thumbnailUrl: string;\n}\n\n/** The 5-Pillar audit-target union used across department engines. */\nexport type AuditTarget = \"FEAR\" | \"LOST\" | \"LEAKAGE\" | \"SOLUTION\" | \"SEO ENGINE\";\n\n/** Department & Execution Engine Schema — a 5MC delivery department. */\nexport interface DepartmentEngine {\n id: string;\n serviceTitle: string;\n departmentName: string;\n engineName: string;\n tagline: string;\n coreDeliverables: string[];\n auditFixTarget: AuditTarget;\n}\n\n/** Global Telemetry Schema — canonical platform performance stats. */\nexport interface GlobalTelemetry {\n totalBrandsScaled: number;\n totalRevenueRecovered: string;\n averageConversionLift: string;\n activeAuditsExecuted: number;\n}\n\n// ---------------------------------------------------------------------------\n// GLOBAL TELEMETRY\n// ---------------------------------------------------------------------------\n\nexport const GLOBAL_TELEMETRY: GlobalTelemetry = {\n totalBrandsScaled: 309,\n totalRevenueRecovered: \"$14.2M+\",\n averageConversionLift: \"280%\",\n activeAuditsExecuted: 1420,\n};\n\n// ---------------------------------------------------------------------------\n// ADVERT SPOTLIGHT FEED — active production ad campaigns\n// ---------------------------------------------------------------------------\n\nexport const SPOTLIGHT_FEED: SpotlightAd[] = [\n {\n id: \"spotlight-1\",\n brandName: \"E-Com Sovereign\",\n campaignTitle: \"High-Retention Direct Response\",\n hookRate: \"44.8%\",\n conversionLift: \"+3.1x\",\n roas: \"5.2x\",\n videoUrl: \"https://assets.5mc.performance/ads/spotlight-1.mp4\",\n thumbnailUrl: \"https://assets.5mc.performance/thumbs/spotlight-1.jpg\",\n },\n {\n id: \"spotlight-2\",\n brandName: \"FinTech Scale\",\n campaignTitle: \"B2B Lead Acquisition Engine\",\n hookRate: \"39.2%\",\n conversionLift: \"+210%\",\n roas: \"4.1x\",\n videoUrl: \"https://assets.5mc.performance/ads/spotlight-2.mp4\",\n thumbnailUrl: \"https://assets.5mc.performance/thumbs/spotlight-2.jpg\",\n },\n {\n id: \"spotlight-3\",\n brandName: \"SaaS Enterprise\",\n campaignTitle: \"Market Takeover & Authority Ads\",\n hookRate: \"51.4%\",\n conversionLift: \"+4.8x\",\n roas: \"6.7x\",\n videoUrl: \"https://assets.5mc.performance/ads/spotlight-3.mp4\",\n thumbnailUrl: \"https://assets.5mc.performance/thumbs/spotlight-3.jpg\",\n },\n];\n\n// ---------------------------------------------------------------------------\n// BRAND PROOF — verified partner records / case studies\n// ---------------------------------------------------------------------------\n\nexport const BRAND_RECORDS: BrandRecord[] = [\n {\n id: \"brand-1\",\n brandName: \"E-Com Sovereign\",\n industry: \"DTC E-Commerce\",\n hookRate: \"44.8%\",\n conversionLift: \"+3.1x\",\n roas: \"5.2x\",\n revenueRecovered: \"$410K\",\n caseStudySummary: \"Rebuilt the paid-social funnel, recovered abandoned revenue, and pushed ROAS from 2.1x to 5.2x in one quarter.\",\n },\n {\n id: \"brand-2\",\n brandName: \"FinTech Scale\",\n industry: \"B2B SaaS / Fintech\",\n hookRate: \"39.2%\",\n conversionLift: \"+210%\",\n roas: \"4.1x\",\n revenueRecovered: \"$680K\",\n caseStudySummary: \"Deployed a B2B lead-acquisition video funnel that cut cost per lead and scaled inbound SQL pipeline.\",\n },\n {\n id: \"brand-3\",\n brandName: \"SaaS Enterprise\",\n industry: \"Enterprise Software\",\n hookRate: \"51.4%\",\n conversionLift: \"+4.8x\",\n roas: \"6.7x\",\n revenueRecovered: \"$920K\",\n caseStudySummary: \"Authority and market-takeover ad stack that collapsed CAC and owned high-intent commercial search demand.\",\n },\n];\n\n// ---------------------------------------------------------------------------\n// CORE DEPARTMENTS & EXECUTION ENGINES\n// ---------------------------------------------------------------------------\n\nexport const CORE_DEPARTMENTS: DepartmentEngine[] = [\n {\n id: \"dept-hook\",\n serviceTitle: \"Commercial Video Ads\",\n departmentName: \"Creative Command\",\n engineName: \"HOOK-ENGINE 2.0\",\n tagline: \"First-three-second capture engineered to stop the scroll.\",\n coreDeliverables: [\"First-3-second hook lab\", \"Commercial video ad stacks\", \"Hook-rate metric tagging\", \"Scale-ready creative systems\"],\n auditFixTarget: \"FEAR\",\n },\n {\n id: \"dept-scale\",\n serviceTitle: \"Scale & Recovery Infrastructure\",\n departmentName: \"Growth Command\",\n engineName: \"SCALE-ENGINE 2.0\",\n tagline: \"Plug conversion drains and scale what already converts.\",\n coreDeliverables: [\"Revenue-leak mapping\", \"Recovery & abandonment engines\", \"Scale campaign architecture\", \"Attribution that stays honest\"],\n auditFixTarget: \"LEAKAGE\",\n },\n {\n id: \"dept-trust\",\n serviceTitle: \"Conversion Trust Systems\",\n departmentName: \"Trust Command\",\n engineName: \"TRUST-ENGINE 2.0\",\n tagline: \"Eliminate buyer fear and anchor high-value retention.\",\n coreDeliverables: [\"Instant trust badges\", \"Social-proof integration\", \"Retention guarantees\", \"Risk-reversal offers\"],\n auditFixTarget: \"SOLUTION\",\n },\n {\n id: \"dept-funnel\",\n serviceTitle: \"Funnel Infrastructure\",\n departmentName: \"Funnel Command\",\n engineName: \"FUNNEL-ENGINE 2.0\",\n tagline: \"Route qualified demand from first click to close.\",\n coreDeliverables: [\"Offer + landing system\", \"Navigation & journey mapping\", \"Messaging alignment\", \"Mid-funnel retention pathing\"],\n auditFixTarget: \"LOST\",\n },\n {\n id: \"dept-flow\",\n serviceTitle: \"SEO & Ownership Stack\",\n departmentName: \"Ownership Command\",\n engineName: \"FLOW-ENGINE 2.0\",\n tagline: \"Own commercial demand instead of bidding for it.\",\n coreDeliverables: [\"High-intent keyword targeting\", \"Commercial content structure\", \"Ownership-stack indexation\", \"Market-dominance positioning\"],\n auditFixTarget: \"SEO ENGINE\",\n },\n];\n\n// ---------------------------------------------------------------------------\n// CONTACT CHANNELS\n// ---------------------------------------------------------------------------\n\nexport const CONTACT = {\n whatsapp: \"https://wa.me/2348067072609\", // WhatsApp direct — 08067072609 (NG)\n whatsappLabel: \"+234 806 707 2609\",\n email: \"mailto:5mincast@gmail.com\",\n emailLabel: \"5mincast@gmail.com\",\n};\n\n// ---------------------------------------------------------------------------\n// BACKWARD-COMPATIBLE ALIASES — derived from the canonical stores above so the\n// existing routes keep rendering from a single source of truth.\n// ---------------------------------------------------------------------------\n\nexport const BRAND_STATS = {\n totalBrandsScaled: GLOBAL_TELEMETRY.totalBrandsScaled,\n revenueRecovered: GLOBAL_TELEMETRY.totalRevenueRecovered,\n averageConversionLift: GLOBAL_TELEMETRY.averageConversionLift,\n activeAuditsCount: GLOBAL_TELEMETRY.activeAuditsExecuted,\n};\n\nexport interface ProofStat {\n stat: string;\n span: string;\n label: string;\n pct: number;\n}\n\nexport const PROOF_STATS: ProofStat[] = [\n {\n stat: `${GLOBAL_TELEMETRY.totalBrandsScaled}+`,\n span: 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