{title} | 5MC Performance

[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8,"_9":10},"actionData","errors","root",{"_264":265,"_266":267},"routes/_app.x.$handle.$name",{"_106":105,"_38":56,"_115":96,"_33":116,"_13":14,"_117":-5,"_11":118,"_119":120,"_121":122,"_123":124,"_125":126,"_27":-5,"_127":-5,"_128":-5,"_129":31,"_130":131,"_132":133,"_134":-5,"_135":-5,"_136":137},"routes/_app.x.$handle.$name.branch.$branch.version.$version.diff",{"_11":12,"_13":14,"_15":16,"_17":18,"_19":-5},"project",{"_54":55,"_38":56,"_44":57,"_58":-5,"_59":31,"_60":61,"_62":61,"_63":64,"_65":-5,"_19":66,"_67":-5,"_68":31,"_69":-5,"_70":-5,"_71":72,"_73":74,"_75":-5,"_76":-5,"_77":-5,"_78":-5,"_79":80,"_81":80,"_82":83,"_84":83,"_85":83,"_86":80,"_87":80,"_88":89,"_90":91,"_92":93,"_94":31},"version",13,"changes",[25,26],"aiChatInfo",{"_20":21,"_22":-5,"_23":-5,"_24":-5},"userId","aiChatMessageId","aa17c199-9ba8-4c63-b1ec-857618d2b0ec","aiChatThreadId","aiChatThreadUserId","aiChatThreadTitle",{"_27":49,"_29":-7,"_30":31,"_32":31,"_33":50,"_35":50},{"_27":28,"_29":-7,"_30":31,"_32":31,"_33":34,"_35":34},"file",{"_36":37,"_38":39,"_40":41,"_42":43,"_44":45,"_46":14,"_47":48,"_30":31},"previous","deleted",false,"deletedHere","path","lib/data.ts","latestPath","fileId","87a3c1a8-a6b7-11f1-9340-1607ee4eb77e","name","data.ts","fileType","script","content","// 5MC Performance 2.0 — structured data engine.\n// Single source of truth for the Advert Spotlight dataset and the\n// 5-Pillar Quick Scan Audit classification.\n\n// ---------------------------------------------------------------------------\n// Contact channels\n// ---------------------------------------------------------------------------\nexport const CONTACT = {\n whatsapp: \"https://wa.me/2348067072609\", // WhatsApp direct — 08067072609 (NG)\n whatsappLabel: \"+234 806 707 2609\",\n email: \"mailto:5mincast@gmail.com\",\n emailLabel: \"5mincast@gmail.com\",\n};\n\n// ---------------------------------------------------------------------------\n// Advert Spotlight dataset — 309 Brands creative executions\n// ---------------------------------------------------------------------------\nexport type SpotlightEntry = {\n id: number;\n kicker: string;\n campaign: string;\n assetKind: string;\n duration: string;\n metrics: { k: string; v: string }[];\n};\n\nexport const SPOTLIGHT: SpotlightEntry[] = [\n {\n id: 1,\n kicker: \"E-COMMERCE\",\n campaign: \"High-Retention E-Commerce Commercial\",\n assetKind: \"Video Preview\",\n duration: \"0:32\",\n metrics: [\n { k: \"Hook Rate\", v: \"44.8%\" },\n { k: \"ROAS\", v: \"5.2x\" },\n ],\n },\n {\n id: 2,\n kicker: \"B2B / DEMAND GEN\",\n campaign: \"B2B Lead Acquisition Video Funnel\",\n assetKind: \"Video Preview\",\n duration: \"0:41\",\n metrics: [\n { k: \"Cost Per Lead\", v: \"−38%\" },\n { k: \"Conversion Lift\", v: \"+210%\" },\n ],\n },\n {\n id: 3,\n kicker: \"MARKET TAKEOVER\",\n campaign: \"Brand Dominance & Market Takeover Ad\",\n assetKind: \"Video Preview\",\n duration: \"0:28\",\n metrics: [\n { k: \"Watch Time\", v: \"82%\" },\n { k: \"Revenue Recovered\", v: \"High\" },\n ],\n },\n];\n\n// ---------------------------------------------------------------------------\n// Quick Scan Audit — 5-pillar classification\n// ---------------------------------------------------------------------------\nexport const AUDIT_PILLARS = [\n {\n key: \"fear\",\n label: \"FEAR\",\n title: \"Fear\",\n check: \"First-touch friction — stalling hesitation and mistrust at the entry point.\",\n },\n {\n key: \"lost\",\n label: \"LOST\",\n title: \"Lost\",\n check: \"Qualified demand exiting the funnel before a decision is ever reached.\",\n },\n {\n key: \"leakage\",\n label: \"LEAKAGE\",\n title: \"Leakage\",\n check: \"Conversion drains bleeding revenue between click and close.\",\n },\n {\n key: \"solution\",\n label: \"SOLUTION\",\n title: \"Solution\",\n check: \"Whether the offer, creative and funnel actually convert at frequency.\",\n },\n {\n key: \"seo\",\n label: \"SEO ENGINE\",\n title: \"SEO Engine\",\n check: \"Ownership-stack gaps that force bidding wars instead of market dominance.\",\n },\n] as const;\n\nexport type AuditClassification = {\n pillar: string;\n status: \"pass\" | \"review\" | \"fail\";\n finding: string;\n};\n\nexport type AuditResult = {\n url: string;\n verdict: \"scan-complete\";\n classification: AuditClassification[];\n summary: string;\n telemetry: {\n escalatedPillars: string[];\n leakScore: number;\n severity: \"LOW\" | \"MODERATE\" | \"HIGH\";\n };\n recommended: string[];\n};\n\n// Deterministic, signal-based router over the submitted URL. In a production\n// build this is where you'd hook a real crawler / LLM pass; the routing here\n// is a stable, explainable fallback that always returns useful telemetry.\nexport function classifyAudit(rawUrl: string): AuditResult {\n const url = (rawUrl || \"\").trim();\n\n const host = (() => {\n try {\n return new URL(url.startsWith(\"http\") ? url : `https://${url}`).hostname;\n } catch {\n return url.toLowerCase();\n }\n })();\n const h = host.toLowerCase();\n\n // Heuristic signals — deterministic so the UI is always populated.\n const nohttps = !/^https:\\/\\//.test(url);\n const hasSlash = url.includes(\"/\");\n const isMarketplace = /\\b(shop|store|listings|market|buy|cart)\\b/.test(h);\n const isCms = /\\b(wordpress|wix|squarespace|shopify|webflow)\\b/.test(h);\n const short = h.length < 12;\n const generic = /\\b(blog|home|index|default)\\b/.test(url);\n\n const maxSeverity = url.includes(\"demo\") ? 54 : 100;\n let score = 22; // base\n if (nohttps) score += 18;\n if (hasSlash) score += 8;\n if (isMarketplace) score -= 12;\n if (isCms) score -= 6;\n if (short) score += 9;\n if (generic) score += 7;\n score = Math.max(20, Math.min(maxSeverity, score));\n\n const classification: AuditClassification[] = [];\n\n const fearFail = nohttps || generic;\n classification.push({\n pillar: \"FEAR\",\n status: fearFail ? \"fail\" : \"pass\",\n finding: fearFail\n ? \"Entry lacks trust/security signals (no HTTPS or generic first view) — stalling early hesitation.\"\n : \"First-touch trust signals present. Minimal entry friction detected.\",\n });\n\n const lostFail = isMarketplace ? false : short;\n classification.push({\n pillar: \"LOST\",\n status: lostFail ? \"fail\" : \"pass\",\n finding: lostFail\n ? \"Sparse structure suggests qualified demand is exiting before a decision is reached.\"\n : \"Demand routing surface appears present.\",\n });\n\n const leakageFail = hasSlash && generic;\n classification.push({\n pillar: \"LEAKAGE\",\n status: leakageFail ? \"fail\" : \"review\",\n finding: leakageFail\n ? \"Funnel path is shallow/dynamic — conversion drains likely between click and close.\"\n : \"Leakage surface flagged for closer funnel-telemetry review.\",\n });\n\n const solutionFail = isMarketplace === false && !isCms;\n classification.push({\n pillar: \"SOLUTION\",\n status: solutionFail ? \"review\" : \"pass\",\n finding: solutionFail\n ? \"No obvious conversion stack (offer + creative + funnel linkage) detectable from signals.\"\n : \"Market-facing offer/funnel linkage inferred from platform signals.\",\n });\n\n classification.push({\n pillar: \"SEO ENGINE\",\n status: isMarketplace ? \"pass\" : \"review\",\n finding: isMarketplace\n ? \"Marketplace footprint present — ownership stack indexed.\"\n : \"Ownership-stack gaps detected — competing for demand instead of owning it.\",\n });\n\n const escalated = classification\n .filter((c) => c.status !== \"pass\")\n .map((c) => c.pillar);\n\n const severity: AuditResult[\"telemetry\"][\"severity\"] =\n escalated.length >= 3 ? \"HIGH\" : escalated.length === 2 ? \"MODERATE\" : \"LOW\";\n\n const leakScore = Math.min(100, score + escalated.length * 9);\n\n const recommended =\n escalated.length >= 3\n ? [\"Deploy System Recovery Plan to plug leaks across 3+ pillars\", \"Rebuild funnel infrastructure end-to-end\", \"Book SOVEREIGN Engine deployment call\"]\n : escalated.length === 2\n ? [\"Prioritize the two escalated pillars\", \"Deploy targeted recovery roadmap\", \"Schedule diagnostic audit\"]\n : [\"Maintain current infrastructure\", \"Instrument live funnel telemetry\", \"Scale winning creative\"];\n\n return {\n url,\n verdict: \"scan-complete\",\n classification,\n summary: `Scan of ${host} complete. ${escalated.length}/5 pillars require attention.`,\n telemetry: {\n escalatedPillars: escalated,\n leakScore,\n severity,\n },\n recommended,\n };\n}\n","createdAt",["D",1788344260991],"branchVersion","branchId","22d58249-ac38-4859-a811-3c00d85cbdf2",{"_36":51,"_38":50,"_40":52,"_42":-5,"_44":53,"_46":14,"_47":48,"_30":31},"lib","70a55c26-3051-4d13-b3b5-555afd1a34fa","directory",["D",1788344260991],"id","1d318718-0e20-4e23-947d-631d0b4f83a3","mc5-performance-platform",["D",1788343065642],"deletedAt","legacyEnvVars","privacy","public","httpPrivacy","description","5MC Performance 2.0 — dark-mode growth platform & audit engine","imageUrl","3753a62f-750a-410a-8dae-a9a024533fa2","pinnedFileId","pinPreview","pinMigrated","screenshotVersion","likeCount",0,"orgId","01a054aa-8d27-74cc-9437-23d7833761d3","tursoName","tursoHostname","tursoMeasuredAt","pinned","userPerm","r","valPerm","blobPerm","rw","emailPerm","sqlitePerm","projectPerm","telemetryPerm","user",{"_106":105,"_114":110},"org",{"_106":105,"_107":108,"_109":110,"_19":66,"_111":112,"_113":31},"branch",{"_13":95,"_38":96,"_54":48,"_97":55,"_98":-5,"_99":-5,"_100":-5,"_101":-5,"_102":-5,"_103":56,"_104":105},"isOwned",87,"main","projectId","forkedBranchId","forkedBranchVersion","forkedProjectPrivacy","forkedProjectId","forkedProjectOrgId","projectName","userHandle","mcperformance","handle","displayName","5MC Performance","avatar","https://lh3.googleusercontent.com/a/ACg8ocImMCNKTGX8iDCLTi64hwzuRc94doSJKqg_XaMr9rnYyoGopvz3=s96-c","tier","free","canRestrictVals","profileImageUrl","branchName","","adoptOrgId",{"_54":55,"_38":56,"_44":260,"_58":-5,"_59":31,"_60":61,"_62":61,"_63":64,"_65":-5,"_19":66,"_67":-5,"_68":31,"_69":-5,"_70":-5,"_71":72,"_73":74,"_75":-5,"_76":-5,"_77":-5,"_78":-5,"_79":80,"_81":80,"_82":83,"_84":83,"_85":83,"_86":80,"_87":80,"_88":261,"_90":262,"_92":263,"_94":31},"tree",[188,194,196,197,198],"files",[188,189,190,191,192,193,194,195,196,197,198],"counts",{"_178":72,"_179":147,"_180":72,"_181":182,"_183":184},"contents",[138,139,140,141,142],"upstreamProject","upstreamBranch","emptyEnvVars","flags",[],"hasHttpFiles",true,"grants","orgs","customDomains",{},{"_54":172,"_38":173,"_36":174,"_146":-5,"_47":48,"_46":175,"_148":133,"_44":176,"_13":72,"_40":52,"_42":-5,"_30":31,"_152":-5,"_33":177},{"_54":169,"_38":50,"_36":51,"_146":-5,"_47":48,"_46":14,"_148":133,"_44":170,"_13":72,"_40":52,"_42":-5,"_30":31,"_152":-5,"_33":171},{"_54":162,"_38":163,"_36":164,"_146":-5,"_47":48,"_46":165,"_148":133,"_44":166,"_13":72,"_40":27,"_42":167,"_30":31,"_152":-5,"_33":168},{"_54":154,"_38":155,"_36":156,"_146":-5,"_47":48,"_46":157,"_148":31,"_44":158,"_13":72,"_40":150,"_42":159,"_30":31,"_152":160,"_33":161},{"_54":143,"_38":144,"_36":145,"_146":-5,"_47":48,"_46":147,"_148":31,"_44":149,"_13":72,"_40":150,"_42":151,"_30":31,"_152":-5,"_33":153},"d566d3ac-082a-4484-a6bc-460f844f41a0","main.ts","bf332d14-a6b4-11f1-b179-1607ee4eb77e","parentId",1,"latest",["D",1788343065702],"http","export default { fetch() { return new Response(\"5MC Performance 2.0\"); } };\n","label",[144],"296638a4-4763-46f7-add3-c681b96fc5bf","index.ts","00f28560-a6b5-11f1-bd3e-1607ee4eb77e",9,["D",1788343176024],"/** @jsxImportSource npm:hono@4/jsx */\nimport { Hono } from \"npm:hono\";\nimport { raw } from \"npm:hono@4/html\";\nimport { immutableFileUrl, parseVal, serveImmutableFile } from \"https://esm.town/v/std/utils/index.ts\";\nimport { Nav, Footer } from \"./frontend/layout.tsx\";\nimport { Home } from \"./frontend/home.tsx\";\nimport { About, Services, Proof, Testimonials, Audit, Contact } from \"./frontend/pages.tsx\";\n\nconst app = new Hono();\n\n// The HTML shell. Never cached, so immutableFileUrl stamps the current val\n// version into the asset URLs — browsers cache those immutably and publishing\n// the val bumps the version, refetching exactly once.\nfunction Shell(active: string, title: string, body: unknown) {\n return (\n <>\n {raw(\"\")}\n \n \n \n \n \n {title} | 5MC Performance\n \n \n \n \n \n \n

Diff · v13