I build systems that turn ambition into operations.

I'm Brandon Schoelkoph—founder, software developer, and operator behind ISNTX. I design AI-powered products that help businesses sell smarter, operate cleaner, and move faster.

\n Explore my work \n Tell me your idea\n

OPERATOR'S EDGE

Software grounded in real operations—not theory. Built from experience leading teams, training sales organizations, launching businesses, and solving problems in the field.

\n\n

\n {[[\"90+\",\"Team members led\"],[\"5\",\"Restaurant openings\"],[\"AI\",\"Automation-first\"],[\"2023\",\"ISNTX founded\"]].map(([a,b])=>

{a}

{b}

)}\n

\n\n

SELECTED SYSTEMS

Built to do real work.

A portfolio spanning intelligence, operations, physical security, financial technology, and customer acquisition.

\n {projects.map((p,i)=>

{p.k}

{p.c}

{p.n}

{p.d}

)}\n

\n\n

HOW I HELP

From friction to working system.

{services.map(([num,title,desc])=>

{num}

{title}

{desc}

)}

\n\n

ABOUT BRANDON

Builder mindset.
Operator discipline.

I started on the operations side—leading nearly 90 people, opening five restaurants, and building high-performing teams. I later trained salespeople and produced six-figure personal sales.

Today, I bring those lessons into software. ISNTX exists to make powerful technology useful: fewer disconnected tools, clearer decisions, and systems that create momentum.

\n\n

HAVE A BUSINESS PROBLEM WORTH SOLVING?

Let's build the advantage.

Tell me what slows your business down, what you want to launch, or what should already be automated.

\n Contact Brandon ↗\n

\n\n \n

\n );\n}","label",[169,170,70],"frontend","components","pulls","branches","forks","envVars",{"_178":26,"_180":26},"connections",{"_178":26,"_179":26},"count","unfilledCount","emptyCount",{"_33":251,"_13":169,"_68":216,"_43":-5,"_35":36,"_162":40,"_163":98,"_37":252,"_39":26,"_71":248,"_165":-5,"_73":24,"_167":-5,"_196":253,"_17":254},{"_33":246,"_13":170,"_68":161,"_43":216,"_35":36,"_162":40,"_163":98,"_37":247,"_39":26,"_71":248,"_165":-5,"_73":24,"_167":-5,"_196":249,"_17":250},{"_33":160,"_13":70,"_68":69,"_43":161,"_35":36,"_162":79,"_163":98,"_37":243,"_39":40,"_71":72,"_165":166,"_73":24,"_167":-5,"_196":244,"_17":245},{"_33":236,"_13":237,"_68":238,"_43":161,"_35":36,"_162":40,"_163":98,"_37":239,"_39":26,"_71":72,"_165":240,"_73":24,"_167":-5,"_196":241,"_17":242},{"_33":229,"_13":230,"_68":231,"_43":216,"_35":36,"_162":124,"_163":98,"_37":232,"_39":40,"_71":21,"_165":233,"_73":24,"_167":-5,"_196":234,"_17":235},{"_33":222,"_13":223,"_68":224,"_43":216,"_35":36,"_162":40,"_163":98,"_37":225,"_39":26,"_71":72,"_165":226,"_73":24,"_167":-5,"_196":227,"_17":228},{"_33":213,"_13":214,"_68":215,"_43":216,"_35":36,"_162":217,"_163":98,"_37":218,"_39":40,"_71":72,"_165":219,"_73":24,"_167":-5,"_196":220,"_17":221},{"_33":206,"_13":207,"_68":208,"_43":-5,"_35":36,"_162":40,"_163":98,"_37":209,"_39":26,"_71":21,"_165":210,"_73":24,"_167":-5,"_196":211,"_17":212},{"_33":199,"_13":200,"_68":201,"_43":-5,"_35":36,"_162":40,"_163":98,"_37":202,"_39":26,"_71":21,"_165":203,"_73":24,"_167":-5,"_196":204,"_17":205},{"_33":191,"_13":192,"_68":96,"_43":-5,"_35":36,"_162":40,"_163":98,"_37":193,"_39":26,"_71":194,"_165":195,"_73":24,"_167":14,"_196":197,"_17":198},"7d32053b-6dfd-4e90-aec9-d8a377d12126","index.ts",["D",1789355269277],"http","import { parseVal, serveImmutableFile } from \"https://esm.town/v/std/utils/index.ts\";\nimport { Hono } from \"npm:hono\";\nimport { Root } from \"./frontend/root.tsx\";\n\nconst app = new Hono();\n\n// Serve the (never-cached) HTML shell at the root /\napp.get(\"/\", (c) => c.html(Root()));\n\n// Serve frontend files at the version-addressed URLs Root() stamps, cached immutably\napp.get(\"/__immutable/*\", (c) => serveImmutableFile(c.req.path));\n\n// View source redirect\napp.get(\"/source\", (c) => c.redirect(parseVal().links.self.val));\n\n// Add your API routes here\n// app.get(\"/api/data\", c => c.json({ hello: \"world\" }));\n\n// Unwrap and rethrow Hono errors as the original error\n// If you delete this, all errors will be \"Internal Server Error\"\napp.onError((err) => Promise.reject(err));\n\n// HTTP vals expect an exported \"fetch handler\"\n// This is how you \"run the server\" in Val Town with Hono\nexport default app.fetch;\n","children",[],[192],"a614f1d2-f605-4bc1-9fa0-5fd768d61e65","README.md","01a09de2-9d04-7647-9d9d-3fb2f391dd9e",["D",1789355269277],"# React + Hono Starter\n\nA minimal starter template for building client-side React apps with a Hono\nbackend on Val Town. Click **Remix** to get your own copy.\n\n## Picking a starter\n\n| Starter | When to pick it |\n| --- | --- |\n| [`basic-html-starter`](https://www.val.town/x/templates/basic-html-starter) | Static HTML pages. Sprinkle of vanilla JS. No server-side rendering. |\n| [`hono-jsx-starter`](https://www.val.town/x/templates/hono-jsx-starter) | Dynamic server-rendered HTML with JSX. API routes. No React, no SPA. |\n| **[`react-hono-starter`](https://www.val.town/x/templates/react-hono-starter)** *(you're here)* | Client-side React SPA with a Hono API backend. |\n\n**Want to build UI?** Start writing React components in\n[`frontend/components/`](/frontend/components/). Import them into `App.tsx` and\nyou're good to go. Styling is [Twind](https://twind.style/) — just use Tailwind\nutility classes, zero config.\n\n**Want to add an API?** Add routes in [`index.ts`](/index.ts) (there's a\ncommented-out example). Fetch them from your React components.\n\n## Architecture\n\n```mermaid\ngraph LR\n Browser -->|\"GET /\"| Hono[\"index.ts
(Hono server)\"]\n Hono -->|serves| HTML[\"root.tsx\"]\n HTML -->|loads| Entry[\"index.tsx\"]\n Entry -->|renders| App[\"App.tsx\"]\n App -->|renders| Counter[\"Counter.tsx\"]\n```\n\n## File structure\n\n```\nindex.ts ← Hono backend (serves frontend + API routes)\nfrontend/\n root.tsx ← HTML shell (stamps immutable asset URLs)\n index.tsx ← React entrypoint (mounts )\n favicon.svg ← App icon\n components/\n App.tsx ← Root component (layout + view source link)\n Counter.tsx ← Example component with state\n```\n\n## How it works\n\n1. **`index.ts`** is the HTTP entrypoint — a Hono server that serves the\n frontend and any API routes you add.\n2. **`frontend/root.tsx`** is the HTML shell — it loads Twind and stamps\n immutable asset URLs for the favicon and React entrypoint.\n3. **`frontend/index.tsx`** mounts the React app.\n4. **`frontend/components/App.tsx`** is the root layout — add new components\n alongside it.\n5. **`frontend/components/Counter.tsx`** is an example stateful component —\n replace it with your own!\n\n## Next steps\n\n- Add API routes in `index.ts`\n- Add new components in `frontend/components/`\n- Add a SQLite database — see the\n [React Hono Example](https://www.val.town/x/stevekrouse/reactHonoExample) for\n a full-stack example with database, queries, and shared types\n\nTemplate updates and upgrade paths for existing remixes: [CHANGELOG.md](/CHANGELOG.md)\n",[],[200],"fa34c831-fbeb-4dd2-a30d-af0379a9774d","CHANGELOG.md","01a09de2-9d04-7647-9d9d-39b502228fc9",["D",1789355269277],"# Changelog\n\n## 2026-07-30 — Immutable asset caching\n\nFrontend files are now served at version-addressed URLs\n(`/__immutable/45/frontend/index.tsx`) with\n`Cache-Control: public, max-age=31536000, immutable`, so repeat visits load the\nwhole client graph from the browser cache — roughly 3× faster (~665ms → ~157ms\nmeasured). Publishing your val bumps its version, which changes every URL, so\ncaches invalidate automatically. Old-version URLs return 404 after a publish\n(like Next.js build assets); a reload picks up the new version.\n\nWhat changed in the template:\n\n- `frontend/index.html` → [`frontend/root.tsx`](/frontend/root.tsx): the HTML\n shell is now JSX and stamps asset URLs with `immutableFileUrl()`\n- [`index.ts`](/index.ts): serves `Root()` at `/`, and one\n `app.get(\"/__immutable/*\", (c) => serveImmutableFile(c.req.path))` route\n serves all frontend files\n\n### Upgrading an existing remix\n\nYour copy of this template doesn't update automatically. Two options:\n\n**Minimal (most of the benefit):** point both routes at `serveImmutableFile` —\nyour existing bare URLs redirect into versioned space, the new route serves\nthem, and the whole module graph gets cached (costs one redirect per page view):\n\n```ts\nimport { serveImmutableFile } from \"https://esm.town/v/std/utils/index.ts\";\n\napp.get(\"/__immutable/*\", (c) => serveImmutableFile(c.req.path));\napp.get(\"/frontend/**/*\", (c) => serveImmutableFile(c.req.path)); // was serveFile\n```\n\n**Full upgrade (also removes the redirect):** three self-contained steps —\nno other files needed. Adjust the ``, favicon, and body of `Root()` to\nmatch your app's existing `index.html`, and stamp anything else your shell\nreferences directly (images, css) with `immutableFileUrl()`.\n\n1. Create `frontend/root.tsx`:\n\n```tsx\n/** @jsxImportSource npm:hono@4/jsx */\nimport { raw } from \"npm:hono@4/html\";\nimport { immutableFileUrl } from \"https://esm.town/v/std/utils/index.ts\";\n\n// The HTML shell for the app. It is never cached, so immutableFileUrl can stamp\n// the current val version into each asset URL — the browser caches those\n// immutably, and publishing the val changes the URLs, refetching exactly once.\nexport function Root() {\n return (\n <>\n {raw(\"<!DOCTYPE html>\")}\n <html lang=\"en\">\n <head>\n <meta charSet=\"UTF-8\" />\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" />\n <title>React Hono Val Town Starter\n

I build systems that turn ambition into operations.

Built to do real work.

{p.n}

From friction to working system.

{title}

Builder mindset.Operator discipline.

Let's build the advantage.

Builder mindset.
Operator discipline.

History · App.tsx