Build professional revenue forecasts, scenario models, unit-economics analyses and pricing experiments without mixing assumptions with actual financial evidence.
Forecasting & Unit Economics
Workflow
Start from verified actuals and declare missing inputs.
Build Base / Upside / Downside scenarios using explicit assumptions.
Track pipeline coverage, stage conversion, sales-cycle length and average verified deal value when measurable.
Compute CAC only from attributable acquisition spend and won customers.
Compute LTV only from verified gross margin, retention/churn and customer revenue.
Evaluate pricing tests by conversion, realized revenue, delivery cost and margin, not vanity engagement.
Distinguish recurring from one-time revenue.
Compare forecast to actual and calibrate assumptions after each period.
Guardrails
A scenario is not a promise.
Do not annualize nonexistent recurring revenue.
Do not assign arbitrary probability to a deal when no historical conversion evidence exists.
Budget recommendations are advisory; spending remains approval-gated.
Financial transactions and accounting entries are never autonomous.