Optional: Add OPENAI_API_KEY for AI-powered persona detection and HXC
profile generation. The survey works without it — AI just enhances the insights.
The Framework
The Superhuman PMF engine uses Sean Ellis's leading indicator: % of users who
would be "very disappointed" without your product.
Benchmark: Companies with strong traction exceed 40%. Companies
struggling to grow are below 40%.
The 4 Survey Questions
How would you feel if you could no longer use [product]?
Very disappointed
Somewhat disappointed
Not disappointed
What type of people do you think would most benefit from [product]?
What is the main benefit you receive from [product]?
How can we improve [product] for you?
Features
Works Without AI
Survey collection
PMF Score calculation
Response breakdown (very/somewhat/not)
Basic persona detection (keyword-based)
Basic theme extraction
Enhanced With AI (add OPENAI_API_KEY)
Rich persona detection
Detailed HXC profile generation
Smart roadmap recommendations
Nuanced sentiment analysis
After adding your API key, POST to /reprocess to analyze existing responses.
How it works
Survey
Users complete the 4-question survey
Responses are stored immediately
Analysis
Basic persona/theme extraction runs automatically
If OPENAI_API_KEY is set, AI enhances the analysis
Dashboard
PMF Score: % of "very disappointed" responses
Segmented PMF: Score filtered to ideal personas
Response breakdown with visual bars
HXC Profile (AI-enhanced)
Top benefits and improvements
50/50 roadmap recommendations
Key Insights from the Framework
"If you only double down on what users love, your product-market fit score
won't increase. If you only address what holds users back, your competition
will likely overtake you."
The framework teaches you to:
Ignore "not disappointed" users — they won't convert
Focus on "very disappointed" users to understand what to double down on
Convert "somewhat disappointed" users who already value your main benefit